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Tag: brand identity

GM

GM Logo Accelerates Electric Future

Fresh, Top Stories January 19, 2021January 20, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

LANOBLESSEFEATURE

Bringing Nobility To Wine Labels

Package Design USA (PDUSA), Top Stories November 30, 2020December 7, 2020 Ilana Greenberg

The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.

GLASER

Cooper Union Remembers Milton Glaser

Fresh November 21, 2020November 21, 2020 Ilana Greenberg

‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.

AMERIHAAD

Brandpie Delivers Unitary AmeriCorps Brand

Fresh October 6, 2020October 15, 2020 Ilana Greenberg

Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.

CARMEXFEATURE

Carmex Outshines On The Shelf

Package Design USA (PDUSA) September 8, 2020September 18, 2020 Ilana Greenberg

Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.

CHAMP

Madwell Brands Discreet DTC Condoms

Fresh August 13, 2020September 3, 2020 Ilana Greenberg

Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.

RFCFEATURE

Custom Typeface Kicks Off Football Club Rebrand

Fresh August 1, 2020August 4, 2020 Ilana Greenberg

Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.

HOPKINS SCHOOLS

Franke+Fiorella Branding Helps School District Excel

Fresh July 20, 2020July 27, 2020 Ilana Greenberg

Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.

HEINZ FEATURE

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

WITZIG FEATURE

ThoughtMatter Shapes Dachshund-Lover’s Brand

Fresh May 21, 2020May 21, 2020 Ilana Greenberg

A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.

FEATURE

K-Y and Design Bridge Put Females First

Fresh, Top Stories March 12, 2020March 15, 2020 Ilana Greenberg

Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.

ALAFFIA-BAOBABBABY-LINEUP@2X

Chen Resurrects Soul Of Natural Beauty Brand

Package Design USA (PDUSA) March 11, 2020March 23, 2020 Ilana Greenberg

Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

FOX_TROLLBACK_1

Trollbäck Breaks Down FOX Logo

Fresh, News December 6, 2019December 6, 2019 Ilana Greenberg

Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.

HUDSON

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

NOGRONI-1

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

VOLKS

Volkswagen Engineers Atonement Into New Branding

Fresh June 18, 2019June 27, 2019 Ilana Greenberg

Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.

SRG-JAMBA-FEAT2

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

BUILDING

Proverb Helps Building Be Bold and Graphic

Fresh June 9, 2019July 9, 2019 Ilana Greenberg

The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.

DATADRIVEN

Must Data Science Brands Be Boring?

Fresh May 26, 2019May 28, 2019 Ilana Greenberg

Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.

FLEX

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

BIRCH1

Trillion Energizes Birch Family Services

Fresh May 19, 2019May 19, 2019 Ilana Greenberg

Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities

BUD

Bud Light Toasts World Pride Month

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.

UNNAMED

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

BOOK1

UNO Creates Dynamic Brand For Smithsonian Latino Center

Fresh May 9, 2019May 9, 2019 Ilana Greenberg

UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.

KCDOD

MCD Charged With Designing Seattle Landmark

Fresh May 8, 2019June 9, 2019 Ilana Greenberg

Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.

ESSENTIALS

Major Revision of ‘Brand Identity Essentials’ Released

Fresh May 8, 2019June 27, 2019 Ilana Greenberg

This second edition of the massively popular original book features hundreds of new images and content.

MAGS

COE Designs Collateral While Print Guidelines Evolve

Fresh May 6, 2019May 9, 2019 Ilana Greenberg

Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.

EIGHT-CAMPING-UPDATES-GEAR-PATROL-CHAIRS

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

HELLO

Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding

Fresh April 15, 2019May 1, 2019 Ilana Greenberg

Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.

LIPS

VIVA GLAM Social/Charitable Campaign

Fresh, Top Stories April 10, 2019June 18, 2019 Ilana Greenberg

M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.

MOLSONHEADER

BrandOpus Reimagines the Molson Portfolio

Package Design USA (PDUSA) February 11, 2019February 15, 2019 Ilana Greenberg

BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.

TISHEADER

Laundry Creates Turner Ignite Studio Design System

Fresh, News February 10, 2019March 1, 2019 Ilana Greenberg

Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.

UPCIRCLEHEADER

Skincare Start-Up and Studio More Go UpCircle

Package Design USA (PDUSA) January 21, 2019January 21, 2019 Ilana Greenberg

Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.

UNTITLED-1

The Brand Hatchery Brews Fresh Look For Parks Coffee

Package Design USA (PDUSA) January 21, 2019 Ilana Greenberg

Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.

GMHEADER

Brandimage Adds Twist To Grand Marnier

Package Design USA (PDUSA) December 12, 2018December 15, 2018 Ilana Greenberg

Brandimage creates a new identity and graphic style for Grand Marnier based in the world of luxury.

SQUARESPACEHEADER

Squarespace Captures NYC’s Kinetic Vibe

Fresh December 10, 2018April 13, 2019 Ilana Greenberg

Squarespace is one of just a few tech companies that truly calls NYC home and the city inspired the attitude and aesthetic of its new identity.

NOISE13HEADER

Noise 13 Launches a Street-Savvy Cannabis Brand

Package Design USA (PDUSA) November 7, 2018December 7, 2018 Ilana Greenberg

Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.

GRAPHIC DESIGN USA MAGAZINE

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Verso - Brilliantly Brighter
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