A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Tag: brand identity
ThoughtMatter Shapes Dachshund-Lover’s Brand
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
K-Y and Design Bridge Put Females First
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Volkswagen Engineers Atonement Into New Branding
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Proverb Helps Building Be Bold and Graphic
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
Must Data Science Brands Be Boring?
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
MCD Charged With Designing Seattle Landmark
Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.
Major Revision of ‘Brand Identity Essentials’ Released
This second edition of the massively popular original book features hundreds of new images and content.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding
Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Laundry Creates Turner Ignite Studio Design System
Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
The Brand Hatchery Brews Fresh Look For Parks Coffee
Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.
Brandimage Adds Twist To Grand Marnier
Brandimage creates a new identity and graphic style for Grand Marnier based in the world of luxury.
Squarespace Captures NYC’s Kinetic Vibe
Squarespace is one of just a few tech companies that truly calls NYC home and the city inspired the attitude and aesthetic of its new identity.
Noise 13 Launches a Street-Savvy Cannabis Brand
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.