General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.
This second edition of the massively popular original book features hundreds of new images and content.
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.
Brandimage creates a new identity and graphic style for Grand Marnier based in the world of luxury.
Squarespace is one of just a few tech companies that truly calls NYC home and the city inspired the attitude and aesthetic of its new identity.
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.
