Five WPP agencies are merging into one global branding agency, with 750 people and 23 offices in 18 countries, dubbed Superunion.
Working with Darien Rowayton Bank, Brand Union has created an online loan service called Laurel Road. The brand reflects optimism for students and young professionals looking for freedom from debt.
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.