Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.
Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
This second edition of the massively popular original book features hundreds of new images and content.
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
Known for his high-quality, emotional lifestyle imagery, renowned motion and still assignment photographer Jim Erickson has used his stunning video content to create a series of video spots featuring character-based narratives that will inspire you to tell your brand’s story.
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
Diane Domeyer of The Creative Group specialized staffing service on why your company’s efforts at diversity and inclusion are beneficial for society at large but also for your own brand and reputation.
Boston-based Toth+Co has appointed Kimberlee Eten as Creative Director to lead its teams in Boston and in New York, where she is based.
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
To mark Mailchimp’s new era of growth, COLLINS has doubled down on the spirit of humor and playfulness that marks Freddie the chimp.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Jovenville creates design elements to promote the third season of the popular Netflix show and to help extend the brand
An excerpt from Alan Siegel’s new book entitled Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. He is a true branding pioneer and currently heads Siegelvision.