Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Tag: branding
Create Like An Artist But Think Like A Strategist
Anne Swan of Siegel+Gale on why logos must serve a larger business function.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Brand Zoo Steps Up To Reposition Woman’s Shoe Brand
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union Helps Consumers See Benefits of EyeJust
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Transitioning from Flash to HTML5: Separating Fact From Fiction
Flash is near its end. This free eBook from Monotype will help you take advantage of the new industry standard HTML5 in your workflow, branding and user experience.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Trillion Brands Family Promise Conference
Event branding and visual identity for the 14th Annual National Conference.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Mother Jones 40th Anniversary Redesign Is Inside Job
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.
Yoshinoya Lettermark Solves Cross-Cultural Challenge
Chermayeff & Geismar & Haviv focus on distinctive lettering style for Yoshinoya Japanese Restaurant chain logo and identity.
Thinkso’s Give a Brand!® Celebrates Five Years of Pro Bono Rebranding
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
StubHub Downplays Tickets In New Branding Campaign
Duncan/Channon identity for StubHub embraces a new end-to-end event mission.
Domino’s New UK Pizza Boxes
jones knowles ritchie gives Domino’s delivery boxes a colorful refresh with sharable new domino theme.
HZDG Helps Brand Luxury Building
HZDG brings to life one of DC’s most luxurious new condo developments.
Uber Rebrand Mixes Atoms and Bits To Mixed Response
Uber, the ride-sharing service, has been rebranded by its inhouse team. The effort is ambitious, the response mixed at best.
Pentagram’s Bierut Designs Wild(life) Identity
Wildlife Conservation Society identity appeals to park visitors and policy makers.
Cicis Moves Beyond Pizza With New Identity
Cicis logo, identity and packaging helps move franchise beyond pizza
Cult Marketing Draws A Link Between Ohio and Joy
TourismOhio has unveiled the new brand, developed by Columbus-based Cult Marketing
SFMOMA Identity Inspired By Hills, Fog and Nonconformity
SFMOMA has repositioned its brand to reflect the expansion of its physical plant and to express an more open and welcoming attitude.
Hansen Belyea Plays With Blocks For Allegro Pediatrics
Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.
Oishii Creative Blends Reality and Imagination For Sprout
Oishii Creative contributes to a brand refresh of Sprout television network with a whimsical on-air look.
Chen Design Supports Synagogue’s Capital Campaign
Chen Design Associates conceptualizes a traditional yet progressive community ethos for Congregation Beth Sholom
Grid Motif Inspires MCA Chicago Visual Identity
The Museum of Contemporary Art Chicago has a new visual identity developed by global design studio Mevis & Van Deursen.
Pearlfisher Adds Adventure To Trump SoHo Cocktail Lounge
Pearlfisher has branded Trump SoHo® New York’s newest cocktail lounge, Mr. Jones.
A3 Design Frames George Eastman House
The George Eastman House rebrands care of A3 Design.
Design Army Fashions Rebrand For Optician
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
A Rebrand By Thinkso Just To ‘Be Shur’
Thinkso Creative Rebrands Portland law firm Bernstein Shur
BORO Hotel Designed From The Ground Up
IdeaWork Studios, hospitality branding specialist, was on-site as outer borough hotel was built.
Sullivan Heals Weill Cornell Identity
A new name and brand identity for Weill Cornell Medicine.
Decker Dives Into Waterfront Challenges
New Look and Site for the Waterfront Alliance
MiresBall: 30 Years And Enjoying The Ride
San Diego’s longest standing branding firm celebrates it’s 30th
Saatchi LA Gives Foundation New Leash On Life
Saatchi & Saatchi LA has made it their mission to help local animal rescue the Amanda Foundation.
Stride Rite Stands On New Brand Platform
Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform
Grant’s Decca Exhibit Anything But Standard
Grant Design Collaborative creates an exhibition experience focusing on the non-standard solutions of its client Decca Contract.
Warkulwiz: GoPhillyGo Just Flows
Philadelphia has a new website that makes it easier for users to map bike, walk and pubic transit outings, with help from Warkulwiz Design Associates and developer Azavea
Beardwood Bird Symbolizes Challenger Brand
Beardwood & Co develops a new logo featuring a hummingbird for challenger brand Edgewell, newly independent from Energizer