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Tag: branding
Erickson Stock Now Offering Video Stories for Inspiration
Known for his high-quality, emotional lifestyle imagery, renowned motion and still assignment photographer Jim Erickson has used his stunning video content to create a series of video spots featuring character-based narratives that will inspire you to tell your brand’s story.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
The Next Macrotrend: Escape Into Everyday
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
What Diversity Means For Your Business
Diane Domeyer of The Creative Group specialized staffing service on why your company’s efforts at diversity and inclusion are beneficial for society at large but also for your own brand and reputation.
The GDUSA Podcast #4: Brett Traylor of Thinkso
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.
Toth+Co Looks To Expand With New Creative Director
Boston-based Toth+Co has appointed Kimberlee Eten as Creative Director to lead its teams in Boston and in New York, where she is based.
Design Army Rebrands Mocktail Club
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
New Animal Planet Identity Goes Global
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
Starfish Builds Bridge For ADL
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
COLLINS Goes Bananas Over Mailchimp Identity
To mark Mailchimp’s new era of growth, COLLINS has doubled down on the spirit of humor and playfulness that marks Freddie the chimp.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Rizco Adds Designer To Team
Branding agency Rizco adds a new designer, Alexa Saltzman, to their team.
BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
Jovenville Creates Addictive Designs for Narcos
Jovenville creates design elements to promote the third season of the popular Netflix show and to help extend the brand
Voice Lessons: How To Build A Distinctive Brand Voice
An excerpt from Alan Siegel’s new book entitled Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. He is a true branding pioneer and currently heads Siegelvision.
Ogilvy Reimagines Itself With Help From COLLINS
Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
Thumbtack Broadens Brand Toolbox
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Stop Playing ‘Dress Up’ Urges Acclaimed Brand Strategist
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
Napa Valley Lifestyle Destination Hosts Modern Rebrand
Korn Design of Boston MA has helped turn two related Napa Valley hotels into a modern lifestyle destination with help from fashion Illustrator Manuel Santelices.
Pink Pussyhat Is SVA Masters First Annual Brand of the Year
The pink, cat-eared “pussyhat” icon of the Women’s March in January is the first ever “Brand of the Year” as selected by the SVA Masters in Branding faculty and announced by chair Debbie Millman.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Your Look, Your Brand
Be yourself and you’ll attract the right opportunities with your confidence. And go into your closet tonight and start throwing out stuff.
Kick Looks At Minnesota Opera From New Angles
Branding and design agency Kick partnered with Minnesota Opera on a rebrand that underscores innovation and vitality.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Create Like An Artist But Think Like A Strategist
Anne Swan of Siegel+Gale on why logos must serve a larger business function.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Brand Zoo Steps Up To Reposition Woman’s Shoe Brand
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union Helps Consumers See Benefits of EyeJust
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Transitioning from Flash to HTML5: Separating Fact From Fiction
Flash is near its end. This free eBook from Monotype will help you take advantage of the new industry standard HTML5 in your workflow, branding and user experience.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Trillion Brands Family Promise Conference
Event branding and visual identity for the 14th Annual National Conference.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Mother Jones 40th Anniversary Redesign Is Inside Job
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.