BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.
Boston-based Toth+Co has appointed Kimberlee Eten as Creative Director to lead its teams in Boston and in New York, where she is based.
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
Jovenville creates design elements to promote the third season of the popular Netflix show and to help extend the brand
Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
The pink, cat-eared “pussyhat” icon of the Women’s March in January is the first ever “Brand of the Year” as selected by the SVA Masters in Branding faculty and announced by chair Debbie Millman.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Branding and design agency Kick partnered with Minnesota Opera on a rebrand that underscores innovation and vitality.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.