Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
Uber, the ride-sharing service, has been rebranded by its inhouse team. The effort is ambitious, the response mixed at best.
Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.
Oishii Creative contributes to a brand refresh of Sprout television network with a whimsical on-air look.
The Museum of Contemporary Art Chicago has a new visual identity developed by global design studio Mevis & Van Deursen.
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform
Philadelphia has a new website that makes it easier for users to map bike, walk and pubic transit outings, with help from Warkulwiz Design Associates and developer Azavea
Beardwood & Co develops a new logo featuring a hummingbird for challenger brand Edgewell, newly independent from Energizer
Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.