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Tag: branding

FATTY15

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

MUCCAFEATURE

Jewelry Brand Elegant and Badass

Fresh December 22, 2020December 31, 2020 Ilana Greenberg

Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.

TAMMY_00A1

Taamrat Amaize Joins COLLINS

People, Top Stories December 4, 2020December 9, 2020 Ilana Greenberg

Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

GLASER

Cooper Union Remembers Milton Glaser

Fresh November 21, 2020November 21, 2020 Ilana Greenberg

‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.

PEPSICOFEATURE

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

HAVASHEADER

Annie Yang: Branding For Me, By Me

Blog, Top Stories October 20, 2020November 11, 2020 Ilana Greenberg

Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’

SADAFEATURE

Siegel+Gale Simplifies SADA Identity

Fresh October 19, 2020October 19, 2020 Ilana Greenberg

SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.

ANCHORAGE DISTILLERY

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

BENSORIGINALFEATURE

Uncle Ben’s Moves On From Racial Imagery

Fresh September 25, 2020September 25, 2020 Ilana Greenberg

Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.

ATHLETICFEATURE

Gretel and The Athletic Get Inline

Fresh September 10, 2020September 28, 2020 Ilana Greenberg

Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.

RHAAFEATURE

Structural Custom Typography Reflects Landscape Architecture Practice

Fresh August 7, 2020September 7, 2020 Ilana Greenberg

Noise 13 gives legendary landscape architects RHAA a rebrand with a nod to inspired spaces, including structural custom typography with geometric cuts and rules and earthy hues.

NEENAH FEATURE

Sustainable Branding Influences Consumer Behavior

Package Design USA (PDUSA) July 27, 2020July 28, 2020 Ilana Greenberg

Ellie McKenzie of Farmhouse Design and Scott Gasch of Fey Printing bring to life the power of sustainable branding and digital printing in Neenah’s newest promotion, Explore 7: Sustainable Retail.

HFZ1

What Exactly Is Branding?

Blog July 2, 2020July 3, 2020 Ilana Greenberg

HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.

ALYSHA

Thoughts On Branding In A Pandemic

All Posts, Blog, Top Stories June 18, 2020July 16, 2020 Ilana Greenberg

Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.

RICK

Rick Caballo: Technology Can Be A Gift…And A Curse

Blog June 10, 2020June 30, 2020 Ilana Greenberg

While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.

NEBOLINI

New York Will Prevail: Powerful Storytelling From The Epicenter

Blog May 22, 2020May 22, 2020 Ilana Greenberg

Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.

FEATURED

Sweet Spot For Skittles Sub Brand

Package Design USA (PDUSA), Top Stories March 7, 2020March 8, 2020 Ilana Greenberg

Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

SYFY FEATURE

B&T Captures Geek Culture For SYFY Wire

Fresh, Top Stories February 10, 2020February 24, 2020 Ilana Greenberg

Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.

KEARNEY

Kearney Rebrand Features Crowdsourced Imagery

Fresh January 5, 2020January 13, 2020 Ilana Greenberg

Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.

PEPSI

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

YAHOO_REBRAND_MICHAEL_BIERUT_PENTAGRAM_GRAPHIC_DESIGN_ITSNICETHAT1

New Yahoo Logo Angles For Change

Fresh, News September 22, 2019October 28, 2019 Ilana Greenberg

Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.

DORITOS

Goodby Silverstein Crunches Doritos Name

Fresh, Package Design USA (PDUSA) September 1, 2019October 6, 2019 Ilana Greenberg

Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.

3CANS

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

OBSESSION1

Watermark Lets Sun Shine Through

Package Design USA (PDUSA), Top Stories July 15, 2019August 25, 2019 Ilana Greenberg

Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.

CRACKERBARREL1

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

DISCOVERY-WORLD

Roger Scores D+ For Discovery Logo Design

Fresh, Top Stories June 18, 2019August 10, 2019 Ilana Greenberg

Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.

BUILDING

Proverb Helps Building Be Bold and Graphic

Fresh June 9, 2019July 9, 2019 Ilana Greenberg

The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.

CHECK IN

Hotel Branding Says Weird is Welcome

Fresh May 31, 2019May 31, 2019 Ilana Greenberg

Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.

UNNAMED

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

ESSENTIALS

Major Revision of ‘Brand Identity Essentials’ Released

Fresh May 8, 2019June 27, 2019 Ilana Greenberg

This second edition of the massively popular original book features hundreds of new images and content.

90

Finn Partners Updates ABA Logo Design

Fresh May 8, 2019May 9, 2019 Ilana Greenberg

The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.

GROWERS1

LRXD Design Appeals To Cannabis Cultivators

Package Design USA (PDUSA), Top Stories April 10, 2019May 1, 2019 Ilana Greenberg

Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.

WSCA WEBSITE SCREEN SHOT

WSCA Tunes In Website Design By Boldwerks

Fresh April 4, 2019April 13, 2019 Ilana Greenberg

Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.

LADYHEADER

Erickson Stock Now Offering Video Stories for Inspiration

Blog March 3, 2019March 4, 2019 Ilana Greenberg

Known for his high-quality, emotional lifestyle imagery, renowned motion and still assignment photographer Jim Erickson has used his stunning video content to create a series of video spots featuring character-based narratives that will inspire you to tell your brand’s story.

MOLSONHEADER

BrandOpus Reimagines the Molson Portfolio

Package Design USA (PDUSA) February 11, 2019February 15, 2019 Ilana Greenberg

BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.

FEATURED

The Next Macrotrend: Escape Into Everyday

Blog, Top Stories February 11, 2019February 15, 2019 Ilana Greenberg

What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.

DIVERSITYHEADER

What Diversity Means For Your Business

Hiring & Career Tips February 8, 2019March 15, 2019 Ilana Greenberg

Diane Domeyer of The Creative Group specialized staffing service on why your company’s efforts at diversity and inclusion are beneficial for society at large but also for your own brand and reputation.

BRETTTRAYLOR

The GDUSA Podcast #4: Brett Traylor of Thinkso

Podcast January 31, 2019January 31, 2019 Ilana Greenberg

Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.

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GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
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