Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
The pink, cat-eared “pussyhat” icon of the Women’s March in January is the first ever “Brand of the Year” as selected by the SVA Masters in Branding faculty and announced by chair Debbie Millman.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Branding and design agency Kick partnered with Minnesota Opera on a rebrand that underscores innovation and vitality.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
Uber, the ride-sharing service, has been rebranded by its inhouse team. The effort is ambitious, the response mixed at best.
Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.
Oishii Creative contributes to a brand refresh of Sprout television network with a whimsical on-air look.
The Museum of Contemporary Art Chicago has a new visual identity developed by global design studio Mevis & Van Deursen.