A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
Tag: branding
COLLINS Goes Bananas Over Mailchimp Identity
To mark Mailchimp’s new era of growth, COLLINS has doubled down on the spirit of humor and playfulness that marks Freddie the chimp.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Rizco Adds Designer To Team
Branding agency Rizco adds a new designer, Alexa Saltzman, to their team.
BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
Jovenville Creates Addictive Designs for Narcos
Jovenville creates design elements to promote the third season of the popular Netflix show and to help extend the brand
Voice Lessons: How To Build A Distinctive Brand Voice
An excerpt from Alan Siegel’s new book entitled Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. He is a true branding pioneer and currently heads Siegelvision.
Ogilvy Reimagines Itself With Help From COLLINS
Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
Thumbtack Broadens Brand Toolbox
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Stop Playing ‘Dress Up’ Urges Acclaimed Brand Strategist
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
Napa Valley Lifestyle Destination Hosts Modern Rebrand
Korn Design of Boston MA has helped turn two related Napa Valley hotels into a modern lifestyle destination with help from fashion Illustrator Manuel Santelices.
Pink Pussyhat Is SVA Masters First Annual Brand of the Year
The pink, cat-eared “pussyhat” icon of the Women’s March in January is the first ever “Brand of the Year” as selected by the SVA Masters in Branding faculty and announced by chair Debbie Millman.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Your Look, Your Brand
Be yourself and you’ll attract the right opportunities with your confidence. And go into your closet tonight and start throwing out stuff.
Kick Looks At Minnesota Opera From New Angles
Branding and design agency Kick partnered with Minnesota Opera on a rebrand that underscores innovation and vitality.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Create Like An Artist But Think Like A Strategist
Anne Swan of Siegel+Gale on why logos must serve a larger business function.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Brand Zoo Steps Up To Reposition Woman’s Shoe Brand
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
Brand Union Helps Consumers See Benefits of EyeJust
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Transitioning from Flash to HTML5: Separating Fact From Fiction
Flash is near its end. This free eBook from Monotype will help you take advantage of the new industry standard HTML5 in your workflow, branding and user experience.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Trillion Brands Family Promise Conference
Event branding and visual identity for the 14th Annual National Conference.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Mother Jones 40th Anniversary Redesign Is Inside Job
Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.
Yoshinoya Lettermark Solves Cross-Cultural Challenge
Chermayeff & Geismar & Haviv focus on distinctive lettering style for Yoshinoya Japanese Restaurant chain logo and identity.
Thinkso’s Give a Brand!® Celebrates Five Years of Pro Bono Rebranding
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
StubHub Downplays Tickets In New Branding Campaign
Duncan/Channon identity for StubHub embraces a new end-to-end event mission.
Domino’s New UK Pizza Boxes
jones knowles ritchie gives Domino’s delivery boxes a colorful refresh with sharable new domino theme.
HZDG Helps Brand Luxury Building
HZDG brings to life one of DC’s most luxurious new condo developments.
Uber Rebrand Mixes Atoms and Bits To Mixed Response
Uber, the ride-sharing service, has been rebranded by its inhouse team. The effort is ambitious, the response mixed at best.
Pentagram’s Bierut Designs Wild(life) Identity
Wildlife Conservation Society identity appeals to park visitors and policy makers.
Cicis Moves Beyond Pizza With New Identity
Cicis logo, identity and packaging helps move franchise beyond pizza
Cult Marketing Draws A Link Between Ohio and Joy
TourismOhio has unveiled the new brand, developed by Columbus-based Cult Marketing