The Museum of Contemporary Art Chicago has a new visual identity developed by global design studio Mevis & Van Deursen.
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform
Philadelphia has a new website that makes it easier for users to map bike, walk and pubic transit outings, with help from Warkulwiz Design Associates and developer Azavea
Beardwood & Co develops a new logo featuring a hummingbird for challenger brand Edgewell, newly independent from Energizer
Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.
The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late […]
GDUSA has been covering stock imagery for three decades. It is clear that the story of stock imagery for creative professionals is an evolution from analog to digital, from slow to fast, from lack of choice to abundant choice, from expensive to affordable. And, most of all, from complex to simple. The next step in simple, […]
In a recent column, to make the point that time was passing me by, I noted that U2 was the last band I cared about. Since we asked our annual People To Watch panel who was their favorite musician, I looked back to the January-February magazine to see if there was a consensus or a […]
2013 was a pretty good year for Timothy Goodman. We hate to pat ourselves on the back but we sort of told you so. Last January, GDUSA selected Goodman as a Person to Watch. This past summer, while he was busy dating Jessica Walsh and documenting every moment of their courtship, he somehow fit in the design […]
Of all the many areas of graphic design that I get to think and write about, my favorite is branding. It’s design, it’s art, it’s business, it’s strategy, it’s psychology, it’s pop culture. That’s why I am enjoying a new — and fast expanding — digital documentary series called On Branding. The series is dedicated to introducing […]
Every time I watch Orange Is The New Black — the exceedingly popular tv comedy-drama based on the prison memoir — I try to match up the women’s faces in the opening credits with the characters in the show. Apparently, I’ve been wasting my time, since none of the women appearing in the opening credits actually appear […]
Is the pigeon New York City’s unofficial mascot? There may be more people who think so following the global unveiling of Destination: NYC, a collection of 200 New York-designed products for sale at MoMA Design Stores. The collection’s visual identity is the handiwork of students graduating from the MPS Branding Department at the School of […]
November 1977: New York: Faberge President, Richard Barrie, Cary Grant, a director of the company, and Farrah Fawcett’s husband Lee Majors, join in toasting Farrah’s new association with Faberge for her own line of hair, fragrance and beauty preparations. According to Barrie, Farrah will not just appear in the ads and commercials, but will be […]
In honor of our 50th anniversary, GDUSA conducted a nationwide survey of the graphic design community. Our first issue of the year focused on the most influential designers of the past 50 years. Our next issue features your favorite design projects and logos and will be in the mail and online in the next few […]
Just a few days ago, Barack Obama was inaugurated as the 44th President of the United States. Perhaps that is why this graphic fold-out jumped out at me as I leafed through GDUSA’s archives. Or maybe it’s the fabulous depictions of the 1968 Presidential candidates.
Last evening, Chevrolet unveiled it’s highly-anticipated new Corvette, and with it a refresh of the iconic Corvette logo. The 2014 logo, a re-imaging that thematically matches the redesign of the car, is bolder, busier, and more aggressive. There’s exaggerated form and shadowing, a nod to the modern demands of scalability and device readability; it will be as […]