The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Tag: coca-cola
Coca-Cola Packaging To Sing a Different Tune
A campaign composed by Wieden+Kennedy has Coca-Cola sharing music lyrics on bottles and cans.
Paul Stechmesser
Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.
Apple and Google Top Best Global Brands
Apple, Google and other tech firms dominate the 16th annual Best Global Brands study conducted by Interbrand.