Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.
The participants in GDUSA’s Socially Responsible Designers editorial feature – an annual look at creative and thought leaders who are designing for good – choose to see a silver lining to the annus horribilis that is 2020.
Tank Design, a creative branding agency, recently promoted Sunjay Morar to design director for the FedEx Team.
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Global brand and design consultancy LANDOR & FITCH appoints Alasdair Lennox Group Executive Creative Director of Experience, Americas.