Katie Denton of Doberman on how and why product design firms make good branding partners.
Tag: GDUSA
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Engaging Dimensional Direct Mail Templates For Design
A free Customer Success Kit from Red Paper Plane presents ideas for using easy, engaging, dimensional direct mail designs. The entire process is online and, with dozens of templates to choose from, all you have to do is design.
Make With Mohawk Is Year Long ‘Activation’
Make with Mohawk is a three part campaign to encourage designers to pursue a passion project, try a new print technique, and submit their work for recognition.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Odgis Makes Visual Link For New REIT
Odgis + Company has designed the look and logo for a new REIT acquired by Blackstone and named Link Industrial Properties.
WSCA Tunes In Website Design By Boldwerks
Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.
Bernhardt Fudyma Energizes Penn Club
The Penn Club of New York enlisted Bernhardt Fudyma to develop a branding system that would unify and energize the look-and-feel of its member communications.
MAD Explores Visual Culture of Punk With Assist From Garrett and Saville
Too Fast to Live, Too Young to Die: Punk Graphics, 1976–1986 is on exhibit through August at the Museum of Arts and Design in NYC. It originated at the Cranbrook Art Museum and features promotional graphics by Malcolm Garrett and Peter Saville.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
‘Greetings’ From Neenah and 12 Leading Designers
Neenah has partnered with 12 of the design community’s most notable and emerging talents to create its new, giftable promotion entitled A Year’s Worth of Greetings.
Book Says Era Of Creative Egomaniacs Is Over
‘How To Do Great Work Without Being An Asshole’ is a straight-talking fun read with a serious point: in an age of greater transparency and accountability the age of the creative egomaniac is over.
Little Glimpses of Graphic Design In Film With Annie Atkins
You may know her work from Spielberg’s Bridge of Spies or Wes Anderson’s Academy Award-winning Grand Budapest Hotel. Maybe you’ve seen her designs grace the silver screen without even realizing. Introducing one of our favorites (you’ll soon see why), graphic designer and speaker Annie Atkins. Last year, Annie Atkins enthralled the graphic design community with […]
Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
3 Things Employers Can Do To Secure Creative Talent For Today – And Tomorrow
One way companies can gain an edge over other firms trying to hire is by learning what’s most important to today’s creatives, which may not be what you think.
Snack Buddies Packaging Whimsy Reaches Kids and Adults
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
New Pantone Metallics Offer Dazzling Colors and Finishes
Metallic colors are hot and the new Pantone Metallics system enables designers, brands, and printers to specify and produce metallics in a more versatile and cost-effective way.
Ritik Dholakia: How To Succeed As A Values-Driven Designer
Achieving financial stability, taking care of your team, and delivering consistently meaningful work is not easy. Here are four principles for values-led design firms to succeed.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Nurturing A Wild Flower Into A Cultivated Brand
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Gordon Kaye: The More Things Change…
Publisher Gordon Kaye on GDUSA’s 2019 People To Watch. And why, in this dumb and divisive time, he is feeling a bit better about where we are and where we are going.
The GDUSA Podcast #6: Diane Domeyer of The Creative Group
Gordon talks to Diane Domeyer, Executive Director of The Creative Group, about in-demand design skills, the need women and minorities in creative leadership positions,, and why it’s a job seeker’s market.
Daring Sauce Solution From EBD and Louise Fili
A daring use of Italian Futurist typeface by EBD and Louise Fili for sauces and dresses passed the mom test.
Carey Jenkins: Embracing The Rebuilding Years
Carey Jenkins, CEO of Substantial, talks about hard times in her career and what she learned about herself in the face of adversity.
Admore Folders Is PIM Corporation of Year
Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.
Watermark Brands Adventurous Hard Cider
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
The GDUSA Podcast #2: Janet Odgis of Odgis + Co.
Host Gordon Kaye speaks with Janet Odgis, president and creative director of Odgis + Company, an award-winning, woman-owned design firm based in New York City, that has worked with some of the world’s most prestigious corporations.
Introducing The GDUSA Podcast Coming January 2019
Introducing The GDUSA Podcast series coming January 2019.
Toth+Co Looks To Expand With New Creative Director
Boston-based Toth+Co has appointed Kimberlee Eten as Creative Director to lead its teams in Boston and in New York, where she is based.
Custom Typeface Drives Comedy Central Branding
To advance Comedy Central’s new branding mantra, Everything Is Content, loyalkaspar created simplified concise language tailored to platform and user, supported by the Comedy Sans custom typeface.
Character Creates Identity For Minimalist Palm Device
Character helps electronics company Palm launch a new smart device that ditches the bells and whistles of smartphones in favor of a minimalist phone that encourages fewer distractions
Soulsight Creates Intriguing Environment For Research
Branding agency Soulsight has created Soul-Lab, a non-traditional, lounge style, consumer qualitative research facility for focus-groups, collaborative brand workshops, brainstorms and break-out workspaces.
GDUSA 32nd Annual Stock Visual Reader Survey
Our 32nd annual Stock Visual Reader Survey reaffirms that almost everyone uses stock imagery, is using more of it, and is mostly satisfied with its quality, quantity and direction.
GDUSA’s 31st Annual Stock Visual Reader Survey
Stock visuals remain a vital creative resource for graphic designers, transitioning over decades from marginal to mainstream to essential.
Remembering GDUSA Founder Milton Kaye (1921-2016)
Thoughts on Milton L. Kaye, who founded GDUSA in 1963 and died last month at 95.
Zoo Printing
Zoo Printing was founded in 2001 to disrupt the large standardized trade print models. Today, Zoo services 20,000 trade only businesses including graphic designers and print brokers, and is one of the top trustworthy and reliable nationwide trade printers.
GDUSA’s Ilana Greenberg Featured At InSource Event
Three inhouse thought leaders, including GDUSA’s Ilana Greenberg, will present short talks at an important InSource event on November 18.
Free GDUSA Newsletters
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Top 10 Poster Designs of the Past 50 Years
Top 10 Poster Designs of the Past 50 Years
GDUSA Unveils New Responsive Website
This week GDUSA introduces a redesigned website — gdusa.com — which extends and evolves our core identity.