Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.
Tag: GDUSA
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Phenomenon Branding Tackles Fatty Stigma
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Pantone Reveals Color(s) of the Year
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
Denomination Rebrand Signals Sweet Success
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Design Firm Brings Mobile Office To Remote Workers
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Five Things To Think About When Updating Your Logo
Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.
Sun Rises On UAS Network
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Kress Collection Gets A Close Up
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Gordon Kaye: Thoughts On Our 57th Design Annual
As we try to cope with pandemics, politics and protests, our 57th Design Annual suggests that out of the crucible we can expect an even more influential graphic design profession to emerge.
COLLINS M.AD About Next Generation
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
Troup Issues Messages Of Hope And Support
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
Taamrat Amaize Joins COLLINS
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
9 Reasons Flexible Staffing Is Key To Business Resilience
Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.
Designing For The Human Era
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Cooper Union Remembers Milton Glaser
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
Drummond: Meeting The Needs Of An Evolving Design Student Population
Gordon Drummond spoke recently with GDUSA about the objectives of the online Sessions College BFA in Graphic Design program, about his background as an educator, and about trends he sees in design today.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Applications Open For Virtual and Online Design Education
Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.
TGG Restage Loves The Dove
TGG’s brand restage for Friendship Dairies encompasses the entire franchise and focuses on the connection to family dairy farms and its ethos of love and friendship.
Gordon Kaye: We Keep Getting Back Up
The participants in GDUSA’s Socially Responsible Designers editorial feature – an annual look at creative and thought leaders who are designing for good – choose to see a silver lining to the annus horribilis that is 2020.
Sunjay Morar Upped At Tank Design
Tank Design, a creative branding agency, recently promoted Sunjay Morar to design director for the FedEx Team.
Annie Yang: Branding For Me, By Me
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Pandemic Leads To Journey of Gratitude
JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.
Kulia Strives To Disrupt The Clean Beauty Market
Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Alasdair Lennox To Creative Director of Experience
Global brand and design consultancy LANDOR & FITCH appoints Alasdair Lennox Group Executive Creative Director of Experience, Americas.
Community Leader To Fashion Brand
10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.
Cactus Offers Mental Wellness Platform To Ad Community
A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.