Katie Denton of Doberman on how and why product design firms make good branding partners.
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Make with Mohawk is a three part campaign to encourage designers to pursue a passion project, try a new print technique, and submit their work for recognition.
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
The Penn Club of New York enlisted Bernhardt Fudyma to develop a branding system that would unify and energize the look-and-feel of its member communications.
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
Neenah has partnered with 12 of the design community’s most notable and emerging talents to create its new, giftable promotion entitled A Year’s Worth of Greetings.
You may know her work from Spielberg’s Bridge of Spies or Wes Anderson’s Academy Award-winning Grand Budapest Hotel. Maybe you’ve seen her designs grace the silver screen without even realizing. Introducing one of our favorites (you’ll soon see why), graphic designer and speaker Annie Atkins. Last year, Annie Atkins enthralled the graphic design community with […]
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
Metallic colors are hot and the new Pantone Metallics system enables designers, brands, and printers to specify and produce metallics in a more versatile and cost-effective way.
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Gordon talks to Diane Domeyer, Executive Director of The Creative Group, about in-demand design skills, the need women and minorities in creative leadership positions,, and why it’s a job seeker’s market.
A daring use of Italian Futurist typeface by EBD and Louise Fili for sauces and dresses passed the mom test.
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
Boston-based Toth+Co has appointed Kimberlee Eten as Creative Director to lead its teams in Boston and in New York, where she is based.
Character helps electronics company Palm launch a new smart device that ditches the bells and whistles of smartphones in favor of a minimalist phone that encourages fewer distractions
Branding agency Soulsight has created Soul-Lab, a non-traditional, lounge style, consumer qualitative research facility for focus-groups, collaborative brand workshops, brainstorms and break-out workspaces.
Stock visuals remain a vital creative resource for graphic designers, transitioning over decades from marginal to mainstream to essential.
Three inhouse thought leaders, including GDUSA’s Ilana Greenberg, will present short talks at an important InSource event on November 18.
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