Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Tag: GDUSA
Pentagram Recalibrates Warner Bros. Identity
Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.
The Atlantic Earns An ‘A’ For Design
The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.
Substantial Rebrand Reflects Digital Optimism
Substantial embraces digital optimism in studio rebrand.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
Top Tips For Putting Together A Killer Presentation
Here are tips for putting together a killer presentation; think anecdotes, multimedia, interactivity and more
What Makes A Good Graphic Designer and How To Choose One
Some thoughts on how to recognize a good graphic designer and choose one for your projects.
APTech Quarterly To School Higher Education Marketers
The Association for Print Technologies (APTech) has launched a quarterly magazine launches to empower higher education marketers.
How to Handle Unhealthy Competition in the Workplace
Is your agency or creative department a bit too cutthroat for comfort? What can you do when a fellow employee tries to step on you in their climb to the top?
Diwali Traditions Inspire Butterfly Cannon
Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.
Neenah Packaging Adds Hemp Fiber Papers
Neenah Packaging has introduced new hemp fiber papers, a new color, and new finishes into its recently expanded line of Neenah Folding Board papers.
Volkswagen Logo Drives New Direction
Volkswagen has a new logo was designed with the digital world in mind, hence a two-dimensional appearance; it is part of a forward-looking corporate facelift aprés scandal.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
Pantone Fashion Trends Favor The Familiar
The Pantone® Fashion Color Trend Report Spring/Summer 2020 features the top 12 stand out colors, as well as current takes on the four classic neutrals you can expect to see on the runway.
Our 33rd Annual Stock Visual Survey
GDUSA 33rd Annual Stock Visual Reader Survey continues our documentation of this important and evolving designer resource
Publicis Takes Café Bustelo Nationwide
A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.
National Geographic Goes Borderless For Migration Issue
National Geographic is known for pushing boundaries in their reporting, covering controversial topics, and their latest edition on migration and immigration uses borderless design to make a point.
Women in Business Hall of Fame Inducts Sonia Greteman
Sonia Greteman has been named to the 2019 Women in Business Hall of Fame by the Wichita Business Journal.
Trillion Visualizes Future For Optometry College
The SUNY College of Optometry recently completed a strategic planning exercise and turned to Trillion for help in share its plan for the future.
Metallic Inks – Choose Wisely!
The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
JoEllen Martinson Davis: Two Movements With Staying Power
JoEllen Martinson Davis on two trends that have staying power: how brands are addressing disabilities and how they are incorporating natural cues into their products.
Brianna Wettlaufer Is Head of Content at Adobe Stock
Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. She brings vast experience with both start-ups and creative-focused companies.
Engaging Dimensional Direct Mail Templates For Design
A free Customer Success Kit from Red Paper Plane presents ideas for using easy, engaging, dimensional direct mail designs. The entire process is online and, with dozens of templates to choose from, all you have to do is design.
Katie Denton: Why You Should Hire Product Designers To Design Your Brand
Katie Denton of Doberman on how and why product design firms make good branding partners.
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Make With Mohawk Is Year Long ‘Activation’
Make with Mohawk is a three part campaign to encourage designers to pursue a passion project, try a new print technique, and submit their work for recognition.
LRXD Design Appeals To Cannabis Cultivators
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Odgis Makes Visual Link For New REIT
Odgis + Company has designed the look and logo for a new REIT acquired by Blackstone and named Link Industrial Properties.
WSCA Tunes In Website Design By Boldwerks
Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.
Bernhardt Fudyma Energizes Penn Club
The Penn Club of New York enlisted Bernhardt Fudyma to develop a branding system that would unify and energize the look-and-feel of its member communications.
MAD Explores Visual Culture of Punk With Assist From Garrett and Saville
Too Fast to Live, Too Young to Die: Punk Graphics, 1976–1986 is on exhibit through August at the Museum of Arts and Design in NYC. It originated at the Cranbrook Art Museum and features promotional graphics by Malcolm Garrett and Peter Saville.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
‘Greetings’ From Neenah and 12 Leading Designers
Neenah has partnered with 12 of the design community’s most notable and emerging talents to create its new, giftable promotion entitled A Year’s Worth of Greetings.
Book Says Era Of Creative Egomaniacs Is Over
‘How To Do Great Work Without Being An Asshole’ is a straight-talking fun read with a serious point: in an age of greater transparency and accountability the age of the creative egomaniac is over.
Little Glimpses of Graphic Design In Film With Annie Atkins
You may know her work from Spielberg’s Bridge of Spies or Wes Anderson’s Academy Award-winning Grand Budapest Hotel. Maybe you’ve seen her designs grace the silver screen without even realizing. Introducing one of our favorites (you’ll soon see why), graphic designer and speaker Annie Atkins. Last year, Annie Atkins enthralled the graphic design community with […]
Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.