• Home
  • News
    • Fresh
    • People
    • Events
  • Features
    • Educators to Watch
      • 2018
      • 2017
    • People to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Students to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
      • 2018
    • Responsible Designers to Watch
      • 2020
      • 2019
      • 2018
      • 2017
    • Print Design Survey
      • 2019
      • 2018
      • 2017
    • Stock Visual Survey
      • 2019
      • 2018
      • 2017
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2020
      • 2019
      • 2018
    • Inhouse Design
      • 2020
      • 2019
      • 2018
    • Package Design
      • 2020
      • 2019
      • 2018
    • Web Design
      • 2020
      • 2019
      • 2018
    • Health+Wellness
      • 2020
      • 2019
      • 2018
    • Cannabis Design
    • Digital Cover Contest
      • 2018
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Package Design USA (PDUSA)
    • Hiring + Career Tips
  • suppliers + services
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • about us
    • who we are
    • contact us

Tag: GDUSA

2020APDAHEADER

Enter Our 2021 Package Design Awards

Competitions, Enter Now, Top Stories January 20, 2021January 20, 2021 Ilana Greenberg

Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.

GM

GM Logo Accelerates Electric Future

Fresh, Top Stories January 19, 2021January 20, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

BKHEADER

JKR’s Tasty Burger King Rebrand

Fresh, Top Stories January 18, 2021January 20, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

FATTY15

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

PANTONE HEROSHOT

Pantone Reveals Color(s) of the Year

Fresh January 13, 2021January 13, 2021 Ilana Greenberg

Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.

CASTELLODELPOGGIO

Denomination Rebrand Signals Sweet Success

Package Design USA (PDUSA) January 10, 2021January 19, 2021 Ilana Greenberg

In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.

HADDAD1

Design Firm Brings Mobile Office To Remote Workers

All Posts January 7, 2021January 19, 2021 Ilana Greenberg

Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.

NEENAH PACKAGING PLUS 10_2020-2668

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

PFIZERLOGO

Logo Design Reveals Pfizer’s DNA

Fresh, Top Stories December 23, 2020January 7, 2021 Ilana Greenberg

With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’

GRACEHEADER

Five Things To Think About When Updating Your Logo

Blog December 22, 2020December 29, 2020 Ilana Greenberg

Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.

GRETEMANGROUPFEATURE

Sun Rises On UAS Network

Fresh December 22, 2020December 22, 2020 Ilana Greenberg

North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.

BRHEADER

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

KRESSHEADER

Kress Collection Gets A Close Up

Fresh December 22, 2020January 8, 2021 Ilana Greenberg

C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.

MUCCAFEATURE

Jewelry Brand Elegant and Badass

Fresh December 22, 2020December 31, 2020 Ilana Greenberg

Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.

GORDONKAYEHEADER

Gordon Kaye: Thoughts On Our 57th Design Annual

events December 22, 2020December 25, 2020 Ilana Greenberg

As we try to cope with pandemics, politics and protests, our 57th Design Annual suggests that out of the crucible we can expect an even more influential graphic design profession to emerge.

MADHEADER

COLLINS M.AD About Next Generation

Fresh December 21, 2020January 13, 2021 Ilana Greenberg

COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.

NRS

Troup Issues Messages Of Hope And Support

Fresh December 20, 2020January 20, 2021 Ilana Greenberg

In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.

AJAXFEATURE

JAM Cleans Up Ajax Portfolio

Package Design USA (PDUSA) December 18, 2020December 31, 2020 Ilana Greenberg

AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.

HUMBLELEADER

Humble Flower, Next Level Cannabis-Infused Skincare

Package Design USA (PDUSA) December 7, 2020December 7, 2020 Ilana Greenberg

Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.

TAMMY_00A1

Taamrat Amaize Joins COLLINS

People, Top Stories December 4, 2020December 9, 2020 Ilana Greenberg

Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

FLEXIBLE

9 Reasons Flexible Staffing Is Key To Business Resilience

Hiring & Career Tips November 25, 2020November 25, 2020 Ilana Greenberg

Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.

HEADHEAD

Designing For The Human Era

Blog November 23, 2020November 23, 2020 Ilana Greenberg

Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.

GLASER

Cooper Union Remembers Milton Glaser

Fresh November 21, 2020November 21, 2020 Ilana Greenberg

‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.

PEPSICOFEATURE

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

ARBINILEADER

It’s Time To Flip Your Organization’s Brand Inside Out

Fresh November 20, 2020November 20, 2020 Ilana Greenberg

Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.

HAPPYEGGFEATURE

The Martin Agency Hatches Happy Mindset

Fresh, Top Stories November 20, 2020November 20, 2020 Ilana Greenberg

Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.

DRUMMONDHEAD

Drummond: Meeting The Needs Of An Evolving Design Student Population

Blog November 10, 2020November 10, 2020 Ilana Greenberg

Gordon Drummond spoke recently with GDUSA about the objectives of the online Sessions College BFA in Graphic Design program, about his background as an educator, and about trends he sees in design today.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

AAU12

Applications Open For Virtual and Online Design Education

Blog November 4, 2020November 5, 2020 Ilana Greenberg

Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.

FRIENDSHIPFEATURE

TGG Restage Loves The Dove

Package Design USA (PDUSA) November 1, 2020November 21, 2020 Ilana Greenberg

TGG’s brand restage for Friendship Dairies encompasses the entire franchise and focuses on the connection to family dairy farms and its ethos of love and friendship.

GORDONKAYEHEADER

Gordon Kaye: We Keep Getting Back Up

Blog November 1, 2020November 15, 2020 Ilana Greenberg

The participants in GDUSA’s Socially Responsible Designers editorial feature – an annual look at creative and thought leaders who are designing for good – choose to see a silver lining to the annus horribilis that is 2020.

TANKFEATURE

Sunjay Morar Upped At Tank Design

People November 1, 2020 Ilana Greenberg

Tank Design, a creative branding agency, recently promoted Sunjay Morar to design director for the FedEx Team.

HAVASHEADER

Annie Yang: Branding For Me, By Me

Blog, Top Stories October 20, 2020November 11, 2020 Ilana Greenberg

Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’

SADAFEATURE

Siegel+Gale Simplifies SADA Identity

Fresh October 19, 2020October 19, 2020 Ilana Greenberg

SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.

BIRKENB

Pandemic Leads To Journey of Gratitude

People, Top Stories October 15, 2020November 10, 2020 Ilana Greenberg

JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.

KULHEADA

Kulia Strives To Disrupt The Clean Beauty Market

Package Design USA (PDUSA) October 14, 2020October 16, 2020 Ilana Greenberg

Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.

WALMARTFEATURE

FITCH Reimagines Walmart Experience

Fresh, Top Stories October 13, 2020October 27, 2020 Ilana Greenberg

Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.

ALENNOX

Alasdair Lennox To Creative Director of Experience

News, People October 12, 2020November 1, 2020 Ilana Greenberg

Global brand and design consultancy LANDOR & FITCH appoints Alasdair Lennox Group Executive Creative Director of Experience, Americas.

HOUSTONWHITEFEATURE

Community Leader To Fashion Brand

Fresh October 10, 2020October 19, 2020 Ilana Greenberg

10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.

CACTUSFEATURE

Cactus Offers Mental Wellness Platform To Ad Community

Fresh October 9, 2020October 23, 2020 Ilana Greenberg

A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.

Posts navigation

Prev

GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
Copyright © 2021 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress