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Tag: graphic design magazines

JIMMYJOHNSFEATURE

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

PTW21-LOREN-HOM

2021 GDUSA People to Watch

People to Watch 2021, Top Stories February 22, 2021February 22, 2021 Gordon Kaye

Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.

MCDFEATURE

Pearlfisher Solution For McDonald’s Playful and Pragmatic

Fresh February 22, 2021February 23, 2021 Ilana Greenberg

Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.

LIFEWTRFEATURE

LIFEWTR Features Black Art Rising

Package Design USA (PDUSA) February 22, 2021February 23, 2021 Ilana Greenberg

In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.

SFSFEATURE

COLLINS Composes Interactive Symphony

Fresh, Top Stories February 22, 2021February 23, 2021 Ilana Greenberg

COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.

HEADER2

Moynihan Train Hall Branded As Gateway

Fresh February 22, 2021February 22, 2021 Ilana Greenberg

W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.

MGDFEATURE

New MGD Identity Has Nothing To Hide

Package Design USA (PDUSA), Top Stories February 22, 2021February 24, 2021 Ilana Greenberg

A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.

OLIVERHEADER

Affinity Creative’s Sweet Wine Labels

Package Design USA (PDUSA) February 17, 2021 Ilana Greenberg

Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.

CRANHEAD

Sustainable Form Follows Sustainable Function

Products + Papers February 13, 2021February 10, 2021 Ilana Greenberg

Tadd Myer’s book project unites printer, merchant, and papermaker to tell the story of ‘The Lobstermen of Little Cranberry Island’

DOVEFEATURE

Dove Creates Refillable Deodorant Package

Package Design USA (PDUSA) February 12, 2021February 10, 2021 Ilana Greenberg

Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.

BURKINHS

HUSH Welcomes Michael Burkin

People February 9, 2021February 9, 2021 Ilana Greenberg

Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.

DANIELLE

Yuthas To Leadership Role At SpeedPro

People February 8, 2021 Ilana Greenberg

SpeedPro, a large-format printing franchisor with 126 locations throughout the United States, has promoted Danielle Yuthas to Vice President of Marketing.

PFHEADER

Logo Design Reveals Pfizer’s DNA

Fresh February 4, 2021February 16, 2021 Ilana Greenberg

With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’

HADDADHEADER

Sales Guys Bragging About New Cars …

Blog February 2, 2021February 2, 2021 Ilana Greenberg

DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.

SCFEATURE

Standard Chartered Banks On Lippincott Rebrand

Fresh February 1, 2021February 9, 2021 Ilana Greenberg

Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.

GORDONKAYEHEADER

A Piercing Moment of Clarity

People February 1, 2021February 12, 2021 Ilana Greenberg

Gordon Kaye, editor and publisher, with thoughts on the 2021 GDUSA People To Watch and Students To Watch special edition.

FUNCTIONFOX

FunctionFox Free For Small Teams

Fresh January 28, 2021January 28, 2021 Ilana Greenberg

FunctionFox, a leading provider of timesheet and project management software, has released a new FunctionFox Free platform for freelancers, contract workers, or small teams getting started.

ROCKSTARFEATURE

Pepsi Global Design’s New Rockstar

Fresh January 26, 2021February 3, 2021 Ilana Greenberg

A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.

SHALEHEADER

Shale Brewing Logo Redesigned By Site 14

Fresh January 26, 2021 Ilana Greenberg

Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.

SHUTTERSTOCK

Shutterstock Trends: Individuality, Imperfection, Authenticity, Escapism

Blog January 22, 2021January 25, 2021 Ilana Greenberg

Shutterstock has released the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will impact creative expression and ingenuity in 2021.

TCGJANDOMEYER

10 Tips For Success In Your Creative Career

Hiring & Career Tips January 20, 2021February 17, 2021 Ilana Greenberg

Where do you want to be in five years? Professional advice for young graphic designers as they start their “career journey” from Diane Domeyer, Executive Director, The Creative Group.

GM

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

BKHEADER

JKR’s Tasty Burger King Rebrand

Fresh January 18, 2021February 1, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

WESTENDHEADER

Free 2021 Trend Report Visualizes ‘The New Normal’

Products + Papers January 17, 2021January 27, 2021 Ilana Greenberg

The free Westend61 2021 Trend Report captures the mega-trends that will shape the post-coronavirus “New Normal” and shows how these trends can be expressed visually.

HADDAD1

Design Firm Brings Mobile Office To Remote Workers

All Posts January 7, 2021February 1, 2021 Ilana Greenberg

Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.

ONESCHOOL

ONE School For Black Creatives Expands To Four Markets

Hiring & Career Tips January 2, 2021February 9, 2021 Ilana Greenberg

The One Club for Creativity is doubling the scope of its ONE School free portfolio program for Black creatives with expansion to Chicago and Atlanta; existing programs are in New York and Los Angeles.

NEENAH PACKAGING PLUS 10_2020-2668

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

BRHEADER

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

KRESSHEADER

Kress Collection Gets A Close Up

Fresh December 22, 2020January 8, 2021 Ilana Greenberg

C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.

MADHEADER

COLLINS M.AD About Next Generation

Fresh December 21, 2020January 13, 2021 Ilana Greenberg

COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.

NRS

Troup Issues Messages Of Hope And Support

Fresh December 20, 2020January 20, 2021 Ilana Greenberg

In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.

FLEXIBLE

9 Reasons Flexible Staffing Is Key To Business Resilience

Hiring & Career Tips November 25, 2020November 25, 2020 Ilana Greenberg

Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.

HEADHEAD

Designing For The Human Era

Blog November 23, 2020November 23, 2020 Ilana Greenberg

Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.

ARBINILEADER

It’s Time To Flip Your Organization’s Brand Inside Out

Fresh November 20, 2020November 20, 2020 Ilana Greenberg

Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.

AAU12

Applications Open For Virtual and Online Design Education

Blog November 4, 2020November 5, 2020 Ilana Greenberg

Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.

HAVASHEADER

Annie Yang: Branding For Me, By Me

Blog, Top Stories October 20, 2020November 11, 2020 Ilana Greenberg

Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’

HDL1

How Design Live: A Design Conference Unlike Any Other

Fresh March 8, 2020March 15, 2020 Ilana Greenberg

HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.

JL1

Lancaster Is CD at HOK’s Experience Design Group

People February 21, 2020February 22, 2020 Ilana Greenberg

Jeff Lancaster is the new creative director for HOK’s Experience Design group based in Los Angeles .

JOSH

Josh Kelly: Stop Making Websites That Party Like It’s 1999

Blog February 18, 2020 Ilana Greenberg

The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.

GDKSMILE

Gordon Kaye: The Best Way To Predict The Future…

Blog February 10, 2020February 5, 2021 Ilana Greenberg

Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK

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GRAPHIC DESIGN USA MAGAZINE

Westend61 GmbH
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Sustainability With A Story
Berthold
Neenah SwatchPro Extension
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
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