Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
Gordon Kaye, editor and publisher, with thoughts on the 2021 GDUSA People To Watch and Students To Watch special edition.
FunctionFox, a leading provider of timesheet and project management software, has released a new FunctionFox Free platform for freelancers, contract workers, or small teams getting started.
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Shutterstock has released the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will impact creative expression and ingenuity in 2021.
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
The One Club for Creativity is doubling the scope of its ONE School free portfolio program for Black creatives with expansion to Chicago and Atlanta; existing programs are in New York and Los Angeles.
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.
HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.
Jeff Lancaster is the new creative director for HOK’s Experience Design group based in Los Angeles .