Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
Tag: graphic design magazines
2021 GDUSA People to Watch
Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
LIFEWTR Features Black Art Rising
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Moynihan Train Hall Branded As Gateway
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.
New MGD Identity Has Nothing To Hide
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
Affinity Creative’s Sweet Wine Labels
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Sustainable Form Follows Sustainable Function
Tadd Myer’s book project unites printer, merchant, and papermaker to tell the story of ‘The Lobstermen of Little Cranberry Island’
Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
HUSH Welcomes Michael Burkin
Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.
Yuthas To Leadership Role At SpeedPro
SpeedPro, a large-format printing franchisor with 126 locations throughout the United States, has promoted Danielle Yuthas to Vice President of Marketing.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Sales Guys Bragging About New Cars …
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
Standard Chartered Banks On Lippincott Rebrand
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
A Piercing Moment of Clarity
Gordon Kaye, editor and publisher, with thoughts on the 2021 GDUSA People To Watch and Students To Watch special edition.
FunctionFox Free For Small Teams
FunctionFox, a leading provider of timesheet and project management software, has released a new FunctionFox Free platform for freelancers, contract workers, or small teams getting started.
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Shale Brewing Logo Redesigned By Site 14
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Shutterstock Trends: Individuality, Imperfection, Authenticity, Escapism
Shutterstock has released the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will impact creative expression and ingenuity in 2021.
10 Tips For Success In Your Creative Career
Where do you want to be in five years? Professional advice for young graphic designers as they start their “career journey” from Diane Domeyer, Executive Director, The Creative Group.
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Free 2021 Trend Report Visualizes ‘The New Normal’
The free Westend61 2021 Trend Report captures the mega-trends that will shape the post-coronavirus “New Normal” and shows how these trends can be expressed visually.
Design Firm Brings Mobile Office To Remote Workers
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
ONE School For Black Creatives Expands To Four Markets
The One Club for Creativity is doubling the scope of its ONE School free portfolio program for Black creatives with expansion to Chicago and Atlanta; existing programs are in New York and Los Angeles.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Kress Collection Gets A Close Up
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
COLLINS M.AD About Next Generation
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
Troup Issues Messages Of Hope And Support
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
9 Reasons Flexible Staffing Is Key To Business Resilience
Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.
Designing For The Human Era
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
Applications Open For Virtual and Online Design Education
Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education.
Annie Yang: Branding For Me, By Me
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
How Design Live: A Design Conference Unlike Any Other
HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.
Lancaster Is CD at HOK’s Experience Design Group
Jeff Lancaster is the new creative director for HOK’s Experience Design group based in Los Angeles .
Josh Kelly: Stop Making Websites That Party Like It’s 1999
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Gordon Kaye: The Best Way To Predict The Future…
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK