Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Tag: Graphic Design USA
Karl Stewart Heads To HUSH
Reflecting its renewed commitment to fostering a strong, values-driven company culture, experience design firm HUSH welcomes veteran human resources professional Karl Stewart as their new Talent and People Manager.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski Logo Crystalizes New Era
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
Richard Poulin Shines Light On Rudolph de Harak
Richard Poulin has written a major monograph of an unsung hero of mid-century modernist graphic design. A trailblazing American graphic designer, Rudolph de Harak worked across multiple media in a career spanning five decades of the 20th century.
Designing For The [Uncertain] Future
Thanks to q30, while it waits for the day for the museum doors to reopen, the Ontario Science Centre is ready to welcome online visitors with a flexible, accessible, and engaging website.
Clarke Returns To Siegel+Gale As Digital CD
Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.
Jimmy John’s Brand Gets A ChangeUp
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
2021 GDUSA People to Watch
Our 2021 / 58th anniversary GDUSA People To Watch spotlight on designers who embody the spirit of the creative community.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
LIFEWTR Features Black Art Rising
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Moynihan Train Hall Branded As Gateway
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.
New MGD Identity Has Nothing To Hide
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
St. John Helps Wonderbird Take Flight
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
Affinity Creative’s Sweet Wine Labels
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Sustainable Form Follows Sustainable Function
Tadd Myer’s book project unites printer, merchant, and papermaker to tell the story of ‘The Lobstermen of Little Cranberry Island’
Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
Multiple Museum Logos Explore The Power Of Play
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
HUSH Welcomes Michael Burkin
Experiential design firm HUSH is strengthening its leadership team with the addition of Michael Burkin as Director of Growth. He believes there are areas for the design firm to open up the conversation and talk about experience in a broader way.
Yuthas To Leadership Role At SpeedPro
SpeedPro, a large-format printing franchisor with 126 locations throughout the United States, has promoted Danielle Yuthas to Vice President of Marketing.
Bourbon Legend Distilled Into Soda Brand
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
New Logo For Biden White House
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Rule29 + Oxide: Merger Meant To Be
Rule29 founder and principal Justin Ahrens has announce that Oxide Design Co. and Drew Davies have merged forces with his own Geneva IL-based agency ‘to continue to make creative matter® on an even larger scale.’
Sales Guys Bragging About New Cars …
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
SECU Maryland: Seek and Ye Shall Find
Ad agency Planit launches a campaign and brand refresh for SECU Maryland, Maryland’s largest chartered credit union, to challenge the financial status quo and inspire those seeking financial wellness.
Standard Chartered Banks On Lippincott Rebrand
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
Package Design Webinar This Week
Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.
A Piercing Moment of Clarity
Gordon Kaye, editor and publisher, with thoughts on the 2021 GDUSA People To Watch and Students To Watch special edition.
SCS Helps Discovery Move Massive Content Online
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+ platform.
R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
FunctionFox Free For Small Teams
FunctionFox, a leading provider of timesheet and project management software, has released a new FunctionFox Free platform for freelancers, contract workers, or small teams getting started.
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Shale Brewing Logo Redesigned By Site 14
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Shutterstock Trends: Individuality, Imperfection, Authenticity, Escapism
Shutterstock has released the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will impact creative expression and ingenuity in 2021.
10 Tips For Success In Your Creative Career
Where do you want to be in five years? Professional advice for young graphic designers as they start their “career journey” from Diane Domeyer, Executive Director, The Creative Group.
Nick and Elevation Slime NFL Playoffs
Creative company Elevation worked closely with Nickelodeon to develop branding for the ‘NFL on NickPlay,’ which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way.
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.