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Tag: Graphic Design USA
9 Reasons Flexible Staffing Is Key To Business Resilience
Diane Domeyer of The Creative Group explains that savvy managers are turning to interim professionals or freelancers to support their full-time staff, allowing firms to maintain business-critical operations and remain flexible.
Designing For The Human Era
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Cooper Union Remembers Milton Glaser
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
Drummond: Meeting The Needs Of An Evolving Design Student Population
Gordon Drummond spoke recently with GDUSA about the objectives of the online Sessions College BFA in Graphic Design program, about his background as an educator, and about trends he sees in design today.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
TGG Restage Loves The Dove
TGG’s brand restage for Friendship Dairies encompasses the entire franchise and focuses on the connection to family dairy farms and its ethos of love and friendship.
Sunjay Morar Upped At Tank Design
Tank Design, a creative branding agency, recently promoted Sunjay Morar to design director for the FedEx Team.
Annie Yang: Branding For Me, By Me
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Kulia Strives To Disrupt The Clean Beauty Market
Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Alasdair Lennox To Creative Director of Experience
Global brand and design consultancy LANDOR & FITCH appoints Alasdair Lennox Group Executive Creative Director of Experience, Americas.
Community Leader To Fashion Brand
10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.
Cactus Offers Mental Wellness Platform To Ad Community
A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.
Hiring For 2021? What You Need To Know
Insights from Diane Domeyer and The Creative Group 2021 Salary Guide on how the pandemic has changed forever the business and employment landscape – including the recruitment and onboarding of creative professionals.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
JMS Mural Stamps Out Corruption
John McNeil Studio leads the effort to create a mural, website, and downloadable posters in a bid to support the US Postal Service and bolster it during this unprecedented election.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Pantone Releases ‘Period’ Red
Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Graphic Novel Illustrates Instinet Story
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
Color Is Key To WD-40 Differentiation
New branding and packaging for the iconic product that helped send rockets into space by New-York based branding agency JAM.
Van Jones Keynote’s Diversity Conference
CNN host and politcal commentator Van Jones is the keynote speaker at The One Club’s Global ‘Where Are All The Black People’ Diversity Conference taking place September 22-24.
BRIGADE’s Science-Forward ‘Bat-Signal’
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
HUSH Adds Daniel Perlin As Director Of Strategy
Experience design firm HUSH strengthens its team by naming Daniel Perlin as their new Director of Strategy.
Gordon Kaye: What GDUSA’s 2020 Inhouse Awards Showcase Tells Us
GDUSA Publisher Gordon Kaye on our 57th anniversary American Inhouse Design Awards edition, which features a showcase of winners of the original and premier competition for inhouse design departments.
Six Creatives Rethinking The Business Of Design
In this mercurial moment, how are designers pivoting to meet the changing world head-on? Neenah explores that question in Rethink Everything, an editorial promotion designed by Design Army, that tells the stories of six creative pioneers taking on the challenge.
Robinson To Bridge Gap At The Martin Agency
Award-winning creative Danny Robinson is named Chief Client Officer, a new post at The Martin Agency, which is intended to bridge the gap between the creative and account departments.
Thad Kubis Called A Model Educator At City Tech
Thad Kubis is lauded as a professional and passionately driven educator at City Tech, whose career includes hands-on experience in advertising agencies, the creative community, print production, and the ever-changing world of new and emerging media.
David Langton: Lessons From The Improv
What does a business forecast look like when most of your clients are closed or working part-time? Creative director and business leader David Langton suggests it’s time to listen to improv comedians who do this all the time.
Why Creative Professionals Are Joining The 3D Revolution
For graphic designers, adding 3D work to the portfolio is quickly becoming standard practice. And it’s being made possible with innovative technology, such as AI and machine learning, along with more familiar workflows.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Enlisted Design Acquired by Global Ecommerce Platform
The acquisition of Enlisted Design by Pattern creates a partnership that brings all-new design capabilities to further help Pattern’s drive to become a premier platform for global e-commerce.