Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
Tag: hornall anderson
Hornall Anderson Adds Transparency to Pears Soap Packaging
Historic British brand Pears is relaunching its range of soaps with packaging designed by Hornall Anderson.
More to Love in Alaska Airlines + Virgin America Merger
Hornall Anderson created a promotional livery design and microsite that celebrates and inspire excitement for a new merger between Alaska Airlines and Virgin America.
Remembering Why We’re Here
Hornall Anderson’s VP of Creative, Rahmin Eslami, shares his thoughts on the challenges of working at the intersection between art and commerce.
Stripped-Backed Progresso Packaging Emphasizes Honesty
Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Airbus Experience Center Adopts Immersive Technologies
Hornall Anderson creates a personalized journey for Airbus Experience Center visitors.
Creative Feedback: Don’t Tell Me What To Do
Michael Connors, VP of Creative at Hornall Anderson, says the best work comes when clients give creatives the space to find solutions.
Hornall Anderson Gives Alaska Airlines National Visibility
Hornall Anderson refreshes Alaska Airlines brand with modernized Eskimo symbol.
Hornall Anderson Breaks Category Convention For Progresso
For Progresso, Hornall Anderson walks line between loyal customers and adventurous newcomers.
Hornall Anderson Taps Rumbly Tummy Illustrations
The Gruffalo Feasting range of products has Hornall Anderson creating pack designs which bring the character to the UK.
Making a Mark: The Changing Landscape of the Beer Aisle
These days, a trip down the beer aisle can be downright overwhelming. Consumers are demanding distinctive package design and true innovation. The question is … are designers listening?