Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
IdeaWork Studios completes the naming, brand identity, and web presence a new beachside restaurant using design elements from sand, sea and sky.
Far from limiting the design firm’s expertise to a prescribed set of printed or digital collateral, the Wydown Hotel has welcomed Chen Design Associates’ input on all aspects of the brand.
IdeaWork Studios developed the identity for Washington DC’s The Darcy Hotel and two of its dining destinations. “Our strategy was to create the persona behind The Darcy, and then stay true to that mindset,” explains Jay Schwartz, the design firm’s founder and CCO.