Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
Kickstarter has a new identity designed by Order and the inhouse Kickstarter team that features a chunkier wordmark and more editorially focused website.
eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.
Inhouse designers at YouTube and parent Google have refreshed logo, UI and UX design of the evolving streaming service.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Jovenville has revamped the branding of Amy Marietta, a lifestyle blogger and content developer looking to grow.
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company, which recently took the name Vivial.
Town Sports International is in the midst of a pilot program to update its 150 clubs with the help of New York digital agency Kettle.
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Taylor Design has named, designed and developed a website that helps young adults in Connecticut who are struggling with mental illness.
Brand Union has created a new visual look for Dell, Dell Technologies and Dell EMC that focuses on the company’s transformation to “a new day.”