Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
High Tide creative agency overhauled the brand identity for the Dig Inn restaurant chain in anticipation of additional expansion.