Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Jovenville has revamped the branding of Amy Marietta, a lifestyle blogger and content developer looking to grow.
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company, which recently took the name Vivial.
Town Sports International is in the midst of a pilot program to update its 150 clubs with the help of New York digital agency Kettle.
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Taylor Design has named, designed and developed a website that helps young adults in Connecticut who are struggling with mental illness.
Brand Union has created a new visual look for Dell, Dell Technologies and Dell EMC that focuses on the company’s transformation to “a new day.”
Chermayeff & Geismar & Haviv have designed a new identity for Course Hero, an educational online platform.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.
Chermayeff & Geismar & Haviv focus on distinctive lettering style for Yoshinoya Japanese Restaurant chain logo and identity.
Thinkso is giving a free brand makeover to a worthy medical care nonprofit; please vote online to help choose the winner.
Wolff Olin’s graphics for The Metropolitan Museum of Art makes the institution more accessible but has drawn criticism.