Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
High Tide creative agency overhauled the brand identity for the Dig Inn restaurant chain in anticipation of additional expansion.
Alexander Isley Inc. has designed a comprehensive identity and communications program for WREN, an advocacy group for South Carolina women and family rights.
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.
Town Sports International is in the midst of a pilot program to update its 150 clubs with the help of New York digital agency Kettle.
Meetup has overhauled its image and apps because “everything has to be blown up once in a while.” Design credits to Sagmeister & Walsh in collaboration with Meetup design director Jen Gergen.
Taylor Design has named, designed and developed a website that helps young adults in Connecticut who are struggling with mental illness.
Struck creative agency updated the logo for Universal Studios Hollywood, and did it in such a way that it paired nicely with all the assets in the Universal parks portfolio.
Chermayeff & Geismar & Haviv have designed a new identity for Course Hero, an educational online platform.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.
Chermayeff & Geismar & Haviv focus on distinctive lettering style for Yoshinoya Japanese Restaurant chain logo and identity.
Wolff Olin’s graphics for The Metropolitan Museum of Art makes the institution more accessible but has drawn criticism.