Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.