Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.
Tag: interbrand
The Next Macrotrend: Escape Into Everyday
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
New Ballgame For Buffalo Wild Wings
As the dining market has become increasingly competitive, Interbrand is helping Buffalo Wild Wings maintain its position as the sports bar for game day experiences.
Luxury Is Fastest Growing Sector In Interbrand Best Global Brands
Apple, Google, and Amazon top Interbrand Best Global Brands while Luxury is the fastest growing sector.
Holographic Foil Helps Chandon Sparkle
Rebecca Minkoff and Interbrand combine geometry and holography to bring Chandon’s Limited Edition Winter Collection to life.
Technology is Dominant Sector in 2017 Best Global Brands Report
Apple and Google hold the top two spots in Interbrand’s 2017 Best Global Brands Report.
Juventus Nets New Identity By Interbrand
Interbrand’s Milan office has created a new logo and identity for Juventus, among the most venerable soccer teams in the world.
AT&T and Interbrand Redraw The Globe
Interbrand and AT&T evolve the Globe logo for new markets and environments.
4 Beauty Packaging Trends To Watch
Exciting trends in beauty packaging as observed by Interbrand strategist Kelsey Anderson.