JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.