DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
Tag: lippincott
BAC Credomatic Overhauls Brand
BAC Credomatic overhauls brand to connect with a new generation of financial services customers.
New Taco Bell Logo Is About Customization and Color
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.