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Tag: lippincott

HEADHEAD

Designing For The Human Era

Blog November 23, 2020November 23, 2020 Ilana Greenberg

Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.

ROCKETMORTGAGEHEADER

Lippincott Launches New Rocket Mortgage Logo

Fresh February 8, 2019February 9, 2019 Ilana Greenberg

Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.

AERLINGUSHEADER

Lippincott Pilots Aer Lingus Brand Refresh

Fresh January 17, 2019March 13, 2019 Ilana Greenberg

Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.

BOAHEADER

Bank of America Flies New Flagscape

Fresh December 4, 2018December 5, 2018 Ilana Greenberg

Bank of America’s Flagscape logo gets its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.

DUPONTHEAD

Lippincott Modifies Century-Old DuPont Oval

Fresh, News October 9, 2018 Ilana Greenberg

DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.

BACHEAD

BAC Credomatic Overhauls Brand

Fresh, News October 11, 2017 Ilana Greenberg

BAC Credomatic overhauls brand to connect with a new generation of financial services customers.

tacobellhead

New Taco Bell Logo Is About Customization and Color

Fresh, News November 18, 2016December 5, 2016 Ilana Greenberg

Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.

lippincotthead

Visual Language in the On-Demand Age

All Posts, Blog, Products + Papers July 25, 2016August 4, 2016 Ilana Greenberg

Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.

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