Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Tag: logo design
Energizer Bunny A Hero To DDW
DDW has helped reinvent the Energizer brand with a lighthearted Energizer Bunny and a highly strategic new packaging system.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Neil Wengerd: The Importance of Asking Why
Clients often come with a preconceived notion of what they need. Neil Wengerd of Nonfiction says it’s up to us to deconstruct those notions.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
Laundry Creates Turner Ignite Studio Design System
Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.
Lippincott Launches New Rocket Mortgage Logo
Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.
Ueno Brands The ‘Untourist’ Travel App
Travel app Dorsia is the newest brand, website, and app to come out of creative agency Ueno’s design laboratories. The logo is tragically hip.
CF Napa and Tad Carpenter Help Brewery Stand Out
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Lippincott Pilots Aer Lingus Brand Refresh
Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Mastercard Drops Name From Brand Mark
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
New NEA Logo Exudes Pride and Confidence
The new logo for the National Endowment for the Arts reflects the importance of the agency in giving all Americans the opportunity to participate in the arts.
From Brigade Canvases to Cannabis Packages
BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.
Regenerative Farm Harvests Alexander Isley’s Experience
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.