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Tag: logo design

PCMFEATURE

Multiple Museum Logos Explore The Power Of Play

Fresh February 10, 2021February 25, 2021 Ilana Greenberg

Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.

WHITEHOUSE1

New Logo For Biden White House

Fresh February 4, 2021February 4, 2021 Ilana Greenberg

Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.

PFHEADER

Logo Design Reveals Pfizer’s DNA

Fresh February 4, 2021February 16, 2021 Ilana Greenberg

With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’

ROCKSTARFEATURE

Pepsi Global Design’s New Rockstar

Fresh January 26, 2021February 3, 2021 Ilana Greenberg

A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.

SHALEHEADER

Shale Brewing Logo Redesigned By Site 14

Fresh January 26, 2021 Ilana Greenberg

Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.

NICKCOOLER

Nick and Elevation Slime NFL Playoffs

Fresh January 19, 2021February 7, 2021 Ilana Greenberg

Creative company Elevation worked closely with Nickelodeon to develop branding for the ‘NFL on NickPlay,’ which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way.

GM

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

BKHEADER

JKR’s Tasty Burger King Rebrand

Fresh January 18, 2021February 1, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

POSTITLOGO

Post-It Sticks To Flat Logo Trend

Fresh January 9, 2021January 29, 2021 Ilana Greenberg

The new logo for Post-It brand has been simplified and, in so doing, has internet logo critics divided between bland (bad) and streamlined (good).

DUFFYHEAD

Joe Duffy Gets Dream Assignment

Fresh January 9, 2021January 29, 2021 Ilana Greenberg

Founder and chairman of Duffy design group, Joe Duffy, has revealed a new brand identity for the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School.

GRACEHEADER

Five Things To Think About When Updating Your Logo

Blog December 22, 2020December 29, 2020 Ilana Greenberg

Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.

GRETEMANGROUPFEATURE

Sun Rises On UAS Network

Fresh December 22, 2020December 22, 2020 Ilana Greenberg

North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.

BRHEADER

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

MUCCAFEATURE

Jewelry Brand Elegant and Badass

Fresh December 22, 2020December 31, 2020 Ilana Greenberg

Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.

ANCHORAGE DISTILLERY

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

AMERIHAAD

Brandpie Delivers Unitary AmeriCorps Brand

Fresh October 6, 2020October 15, 2020 Ilana Greenberg

Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.

SMUCKERFEATURE

CBX Helps Smucker Pivot

Fresh, Top Stories October 3, 2020October 16, 2020 Ilana Greenberg

CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.

ATHLETICFEATURE

Gretel and The Athletic Get Inline

Fresh September 10, 2020September 28, 2020 Ilana Greenberg

Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.

KINEDUFEATURE

Burns Group Gives App A Mommy-Approved Rebrand

Fresh September 1, 2020September 18, 2020 Ilana Greenberg

Kindeu, a paid early childhood development app, tapped independent agency Burns Group to help differentiate themselves in a sea of free parenting resources and to rebrand their entire identity.

IRISLOGO

Trollback Reshapes Culture of Sound

Fresh, Top Stories August 25, 2020September 7, 2020 Ilana Greenberg

In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.

SKEDADDLE FEATURE

Carsation Becomes Skedaddle

Fresh August 15, 2020September 7, 2020 Ilana Greenberg

Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.

FORWARDGREENS

Grady Britton Breaks Produce Packaging Rules

Package Design USA (PDUSA) August 14, 2020August 14, 2020 Ilana Greenberg

Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.

EOLOGO

Brandpie Positions EO For Growth

Fresh August 1, 2020August 24, 2020 Ilana Greenberg

Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.

ESU FEATURE

Odgis + Co Strengthens ESU Brand

Fresh June 10, 2020July 1, 2020 Ilana Greenberg

The English-Speaking Union of the United States is celebrating its centennial year with a rebranding by Odgis + Co.

OLYMPIC1

US Olympic Museum Logo Pays Homage

Fresh May 18, 2020June 10, 2020 Ilana Greenberg

Chermayeff + Geismar + Haviv develop logo for new U.S. Olympic and Paralympic Museum in Colorado Springs CO.

U1

Wolff Olins Understands The Mission

Fresh May 13, 2020June 7, 2020 Ilana Greenberg

Wolff Olins helped rebrand Understood including a transformed and animated ‘U’ logo. A custom typeface and sonic identity are part of the refresh.

LDS

Jesus At Center of ‘Safe’ Church Logo

Fresh April 16, 2020April 17, 2020 Ilana Greenberg

A new Church logo adds a visual component for the first time to emphasize the centrality of Jesus Christ in its name and teachings.

LOGOLOUNGE FEATURE

LogoLounge Book 12 Call For Entry

events March 30, 2020April 14, 2020 Ilana Greenberg

Don’t miss the chance for unlimited submissions to the graphic design industry’s most respected logo competition.

UNTITLED-1

Giving Bristol Myers Squibb A Hand

Fresh March 30, 2020March 30, 2020 Ilana Greenberg

Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.

FEATURED

Die-Cut Teardrop Strengthens Label System

Package Design USA (PDUSA) March 10, 2020March 26, 2020 Ilana Greenberg

O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.

UNTITLED-1

Alexander Isley’s New Identity Is For The Birds

Fresh March 10, 2020March 23, 2020 Ilana Greenberg

Alexander Isley develops a bold, simple and distinctive look for Ripley Waterfowl Conservancy, keeping in mind “the world has enough engraving of birds in circles.”

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

TRUECAR1

Pentagram Empowers Car Buyers

Fresh February 8, 2020February 8, 2020 Ilana Greenberg

Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.

CHOATE1

Thinkso Branding Distinguishes Choate Businesses

Fresh January 6, 2020January 16, 2020 Ilana Greenberg

After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.

HABERMAN1

Haberman Plants Logo For Natural Food Retailers

Fresh January 6, 2020January 21, 2020 Ilana Greenberg

Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.

WATERDOGS

Waterdogs Net Fearless Logo

Fresh January 5, 2020January 21, 2020 Ilana Greenberg

The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.

EASTERN

Eastern Airlines Maps Return

Fresh January 5, 2020January 27, 2020 Ilana Greenberg

Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.

USSPACEFORCE

Space Force Launches Logo (Controversy)

Fresh January 5, 2020February 5, 2020 Ilana Greenberg

The U.S. Space Force, officially the sixth branch of the military after a Congressional vote, has revealed its official logo.

ADLER1

Planetarium Logo Reaches Orbit

Fresh January 4, 2020March 2, 2020 Ilana Greenberg

Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that takes cues from the sky.

MCD1

Turner Duckworth Honors The Happy Meal

Fresh December 6, 2019December 6, 2019 Ilana Greenberg

The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.

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