Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
Tag: logo design
Die-Cut Teardrop Strengthens Label System
O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.
Alexander Isley’s New Identity Is For The Birds
Alexander Isley develops a bold, simple and distinctive look for Ripley Waterfowl Conservancy, keeping in mind “the world has enough engraving of birds in circles.”
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Pentagram Empowers Car Buyers
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
Thinkso Branding Distinguishes Choate Businesses
After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.
Haberman Plants Logo For Natural Food Retailers
Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Eastern Airlines Maps Return
Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.
Space Force Launches Logo (Controversy)
The U.S. Space Force, officially the sixth branch of the military after a Congressional vote, has revealed its official logo.
Planetarium Logo Reaches Orbit
Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that takes cues from the sky.
Turner Duckworth Honors The Happy Meal
The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
New Yahoo Logo Angles For Change
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Energizer Bunny A Hero To DDW
DDW has helped reinvent the Energizer brand with a lighthearted Energizer Bunny and a highly strategic new packaging system.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Neil Wengerd: The Importance of Asking Why
Clients often come with a preconceived notion of what they need. Neil Wengerd of Nonfiction says it’s up to us to deconstruct those notions.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
Laundry Creates Turner Ignite Studio Design System
Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.
Lippincott Launches New Rocket Mortgage Logo
Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.
Ueno Brands The ‘Untourist’ Travel App
Travel app Dorsia is the newest brand, website, and app to come out of creative agency Ueno’s design laboratories. The logo is tragically hip.
CF Napa and Tad Carpenter Help Brewery Stand Out
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Lippincott Pilots Aer Lingus Brand Refresh
Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Mastercard Drops Name From Brand Mark
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
New NEA Logo Exudes Pride and Confidence
The new logo for the National Endowment for the Arts reflects the importance of the agency in giving all Americans the opportunity to participate in the arts.
From Brigade Canvases to Cannabis Packages
BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.
Regenerative Farm Harvests Alexander Isley’s Experience
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.