Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Young & Rubicam is the lead agency for a refreshed identity, series of commercials and a digital media strategy for the U.S. Navy.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Kevin Hall Design of Milford CT marks its 25th anniversary in business creating logos, brands and identities.
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Netflix introduces a simple one letter icon that it believes will work better for mobile app and social media purposes
Top 15 Logo Trends for 2016 via LogoLounge, a unique site that explores logo and identity design. Simplicity is king, typography is austere, and the circle is central as screens become smaller and more dominant.
MINI, the car company owned by the BMW group, unveils a new logo, branding, and premium product strategy.
The New School has a new identity. The institution turned to Pentagram and Paula Scher to create the university’s new look.
Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live. Fire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of […]
If you are a designer or just a creative soul chances are you own at least one of Moleskine‘s iconic black notebooks. The company, founded in 1997, brought back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing […]
Let’s not pretend for a second that spec contests are good for designers. Spec contests have worked out pretty well for transatlantic flight and mapping the human genome, but are more or less a poison for emerging designers. Those businesses who source their design work to internet-based spec contests are promoting a cynical race to the […]