A quick look at the purpose of logos and ten of the most iconic and influential today.
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Young & Rubicam is the lead agency for a refreshed identity, series of commercials and a digital media strategy for the U.S. Navy.
Kevin Hall Design of Milford CT marks its 25th anniversary in business creating logos, brands and identities.
Microsoft has introduced a newly redesigned logo for Skype that drops the fluffy clouds and puts it more in line with the parent company’s other products.
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
Exit 3 Films reveals its first animated logo, created by Barth and Co in collaboration with animator/illustrator Dave Joly at Picturedance in Putnam CT.
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Netflix introduces a simple one letter icon that it believes will work better for mobile app and social media purposes
MINI, the car company owned by the BMW group, unveils a new logo, branding, and premium product strategy.
Fugue automates the creation, operations, and regeneration of cloud infrastructure. The company asked Sagmeister & Walsh to design a brand that visualizes the concept of ephemerality.
Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live. Fire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of […]
If you are a designer or just a creative soul chances are you own at least one of Moleskine‘s iconic black notebooks. The company, founded in 1997, brought back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing […]
Let’s not pretend for a second that spec contests are good for designers. Spec contests have worked out pretty well for transatlantic flight and mapping the human genome, but are more or less a poison for emerging designers. Those businesses who source their design work to internet-based spec contests are promoting a cynical race to the […]