Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
Microsoft has introduced a newly redesigned logo for Skype that drops the fluffy clouds and puts it more in line with the parent company’s other products.
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Exit 3 Films reveals its first animated logo, created by Barth and Co in collaboration with animator/illustrator Dave Joly at Picturedance in Putnam CT.
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Top 15 Logo Trends for 2016 via LogoLounge, a unique site that explores logo and identity design. Simplicity is king, typography is austere, and the circle is central as screens become smaller and more dominant.
The New School has a new identity. The institution turned to Pentagram and Paula Scher to create the university’s new look.
Fugue automates the creation, operations, and regeneration of cloud infrastructure. The company asked Sagmeister & Walsh to design a brand that visualizes the concept of ephemerality.
Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live. Fire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of […]
If you are a designer or just a creative soul chances are you own at least one of Moleskine‘s iconic black notebooks. The company, founded in 1997, brought back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing […]
Let’s not pretend for a second that spec contests are good for designers. Spec contests have worked out pretty well for transatlantic flight and mapping the human genome, but are more or less a poison for emerging designers. Those businesses who source their design work to internet-based spec contests are promoting a cynical race to the […]