A quick look at the purpose of logos and ten of the most iconic and influential today.
Tag: logos
Best Buy Logo Minimizes Shopping Tag
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
Trivago’s Wabi Symbolizes Fluidity and Imperfection
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
Landor Brings Bayer Cross Into Digital Era
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
New Dartmouth College Insignia Has Roots
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
This American Life Logo Raises The Flag
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
MINI Logo Makes Minimalist Move
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Young & Rubicam Forges New Navy Identity Aimed At Centennials
Young & Rubicam is the lead agency for a refreshed identity, series of commercials and a digital media strategy for the U.S. Navy.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
RE/MAX Floats Refreshed Brand
Camp + King of San Francisco refreshed the logo for real estate network RE/MAX.
Kevin Hall Design Marks 25th Anniversary
Kevin Hall Design of Milford CT marks its 25th anniversary in business creating logos, brands and identities.
Michelin Man Gets Lean and Mobile
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
New Skype Logo Is Less Cloudy
Microsoft has introduced a newly redesigned logo for Skype that drops the fluffy clouds and puts it more in line with the parent company’s other products.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Exit 3 Films Logo Inspired By Film Noir
Exit 3 Films reveals its first animated logo, created by Barth and Co in collaboration with animator/illustrator Dave Joly at Picturedance in Putnam CT.
Fortune Develops New Sans Serif Logo Inhouse
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Two Scary Scenes For Designers In New Ghostbuster Movie
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Netflix Adds New Narrow Icon For Apps and Social Media
Netflix introduces a simple one letter icon that it believes will work better for mobile app and social media purposes
2016 Logo Trends Report Sees Simplicity As King
Top 15 Logo Trends for 2016 via LogoLounge, a unique site that explores logo and identity design. Simplicity is king, typography is austere, and the circle is central as screens become smaller and more dominant.
Amaze Living Logo Feeds Off Human Behavior
Living logo from digital technologists at Amaze feeds off human activities
Favorite Logos of the Past Half-Century
CBS, Target, Apple, 3M, IP, I Love NY, Nike, FedEX, UPS, Shell, and so many more.
A3 Design Frames George Eastman House
The George Eastman House rebrands care of A3 Design.
New 500px Logo Puts Photography At Center
500px has introduced a newly redesigned logo.
MINI Identity Is Minimalist
MINI, the car company owned by the BMW group, unveils a new logo, branding, and premium product strategy.
Landor Logo and Livery Elevates Alitalia
Alitalia has introduced a new brand identity, including a fresh livery.
New Coors Look Brewed by Turner Duckworth
MillerCoors is rolling out new Coors Light logos, typefaces, imagery, and packaging.
New Facebook Logo Friendly and Mobile
Facebook, the ultimate social network, sports a rounder and slimmer version of its logo.
Pentagram Puts Neue Face on the New School
The New School has a new identity. The institution turned to Pentagram and Paula Scher to create the university’s new look.
Sagmeister & Walsh Automate Fugue Logo
Fugue automates the creation, operations, and regeneration of cloud infrastructure. The company asked Sagmeister & Walsh to design a brand that visualizes the concept of ephemerality.
The 2015 Logo Trends Report
Bill Gardner of Logolounge define the Top 15 Logo Trends of 2015.
5 Logos We Love
Love of logos…
Logos You’ll Love
Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live. Fire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of […]
New Monogram for Moleskine
If you are a designer or just a creative soul chances are you own at least one of Moleskine‘s iconic black notebooks. The company, founded in 1997, brought back to life the legendary notebook used by artists and thinkers over the past two centuries. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing […]
Iconic Recycling Symbol Winner of Spec Contest
Let’s not pretend for a second that spec contests are good for designers. Spec contests have worked out pretty well for transatlantic flight and mapping the human genome, but are more or less a poison for emerging designers. Those businesses who source their design work to internet-based spec contests are promoting a cynical race to the […]