Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Tag: package design
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
2019 Package Design Award Winners
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Snack Buddies Packaging Whimsy Reaches Kids and Adults
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Nurturing A Wild Flower Into A Cultivated Brand
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Craft Beer Branding Goes Simple and Bold
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
CF Napa and Tad Carpenter Help Brewery Stand Out
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Admore Folders Is PIM Corporation of Year
Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.
Watermark Brands Adventurous Hard Cider
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
Pepsi Unveils New Global Tagline
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
2018 American Package Design Awards
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
JRINK Gets a Creative Cleanse
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
From Retail Racks To Rihanna Tracks
A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.
LRXD Packages The Un-Potato Chip For Natural Sins
LRXD package design captures spirit and source of fruit and veggie chips.
Prado Studio Elevates Fragrance Brand Through Packaging
Prado Studio uses packaging and premium papers to elevate Marie Todd fragrance brand.
Wild Turkey Turns To Realistic Illustration For New Labels
Wildlife illustrator Julie Rhodes gives Wild Turkey packaging a realistic look
CBX Rejects Classic Organic Cues For Green Valley Beans
CBX introduces shelf-stable pouches into the organic aisle
Auston Designs ‘Kinda Classy’ Old West Label
New label design for hard cider with an Old West feel.
McDonald’s Goes Bold With Type-Based Package Design
McDonald’s has contemporized the look of its bags, cups and containers
Legalities Inform Pentagram Packages For Snoop Dogg Cannabis
A new Pentagram identity for cannabis connoisseur Snoop Dogg.
Hornall Anderson Breaks Category Convention For Progresso
For Progresso, Hornall Anderson walks line between loyal customers and adventurous newcomers.
Wine Bottle Says ‘Grand Cru’ For Stumptown Coffee
Cold brew in a wine bottle available in all Stumptown cafes for a limited time.
Detailed Dandy Graces Johnnie Walker Packaging
Johnnie Walker now sports a more detailed dandy illustrated by Gary Redford.
Trillion Harvests Brand and Packaging For Gourmet Olive Oil
Branding and packaging by Trillion for Twelve Letter features artisanal feel.
Turner Duckworth Serves Up BK Holiday Spirit
Burger King captures the holiday spirit with new product packaging.
Little Big Brands Spoons Out Fresh Food For Babies
Little Big Brands builds baby food identity around an actual little spoon
Velo Coffee Roasters Brews Up New Package
Widgets & Stone Design New Coffee Packaging
CF Napa Helps Brother Duran Fulfill His Mission
CF Napa bottle for Brother Duran evokes the early 19th century California missions.
Gifts Look Like Groceries To This Graphic Designer
Sheila Wong designs gift wrap that looks like items on your grocery list
Tether Brews New Packaging For Celestial Seasonings
Specialty tea leader Celestial Seasonings embarks on a brand reinvention.
Southern Comfort Looks Comfortable
Southern Comfort liquor is rolling out a global branding and packaging campaign.