Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.
Tag: package design
Phenomenon Branding Tackles Fatty Stigma
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Chase Adds Modern Flavor To Morton Salt
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Cornett Keeps Keeneland Tradition On Track
Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Carmex Outshines On The Shelf
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Nesquik Packaging Simplified
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
Johnnie Walker Promises Paper-Based Bottles
Johnnie Walker is set to package their whiskey in environmentally-friendly paper bottles starting in 2021 and they hope to set an example for others.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Wine That Matters, For Every Occasion
To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.
Radiant Redesign For Sun-Maid
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
2020 GDUSA Package Design Annual
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Botanicals Featured in PROCure Packaging
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
COLLINS Helps Target Reach Tweens
COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.
Elmwood Brands Unisex Razor
BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.
McDonald’s With A Side of Luxury
McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
BSSP Floats New Cannabis Products
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
Diwali Traditions Inspire Butterfly Cannon
Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Designing A Package Full Of Memories
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Design Army Rebrands Neenah As Solutions Company
Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.
da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam
da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Metallic Inks – Choose Wisely!
The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
2019 Package Design Award Winners
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.