Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Tag: package design
JRINK Gets a Creative Cleanse
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
From Retail Racks To Rihanna Tracks
A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.
LRXD Packages The Un-Potato Chip For Natural Sins
LRXD package design captures spirit and source of fruit and veggie chips.
Prado Studio Elevates Fragrance Brand Through Packaging
Prado Studio uses packaging and premium papers to elevate Marie Todd fragrance brand.
Wild Turkey Turns To Realistic Illustration For New Labels
Wildlife illustrator Julie Rhodes gives Wild Turkey packaging a realistic look
CBX Rejects Classic Organic Cues For Green Valley Beans
CBX introduces shelf-stable pouches into the organic aisle
Auston Designs ‘Kinda Classy’ Old West Label
New label design for hard cider with an Old West feel.
McDonald’s Goes Bold With Type-Based Package Design
McDonald’s has contemporized the look of its bags, cups and containers
Legalities Inform Pentagram Packages For Snoop Dogg Cannabis
A new Pentagram identity for cannabis connoisseur Snoop Dogg.
Hornall Anderson Breaks Category Convention For Progresso
For Progresso, Hornall Anderson walks line between loyal customers and adventurous newcomers.
Wine Bottle Says ‘Grand Cru’ For Stumptown Coffee
Cold brew in a wine bottle available in all Stumptown cafes for a limited time.
Detailed Dandy Graces Johnnie Walker Packaging
Johnnie Walker now sports a more detailed dandy illustrated by Gary Redford.
Trillion Harvests Brand and Packaging For Gourmet Olive Oil
Branding and packaging by Trillion for Twelve Letter features artisanal feel.
Turner Duckworth Serves Up BK Holiday Spirit
Burger King captures the holiday spirit with new product packaging.
Little Big Brands Spoons Out Fresh Food For Babies
Little Big Brands builds baby food identity around an actual little spoon
Velo Coffee Roasters Brews Up New Package
Widgets & Stone Design New Coffee Packaging
CF Napa Helps Brother Duran Fulfill His Mission
CF Napa bottle for Brother Duran evokes the early 19th century California missions.
Gifts Look Like Groceries To This Graphic Designer
Sheila Wong designs gift wrap that looks like items on your grocery list
Tether Brews New Packaging For Celestial Seasonings
Specialty tea leader Celestial Seasonings embarks on a brand reinvention.
Southern Comfort Looks Comfortable
Southern Comfort liquor is rolling out a global branding and packaging campaign.