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Tag: package design

2020APDAHEADER

Enter Our 2021 Package Design Awards

Competitions, Enter Now, Top Stories January 20, 2021January 20, 2021 Ilana Greenberg

Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.

FATTY15

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

NEENAH PACKAGING PLUS 10_2020-2668

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

AJAXFEATURE

JAM Cleans Up Ajax Portfolio

Package Design USA (PDUSA) December 18, 2020December 31, 2020 Ilana Greenberg

AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.

HUMBLELEADER

Humble Flower, Next Level Cannabis-Infused Skincare

Package Design USA (PDUSA) December 7, 2020December 7, 2020 Ilana Greenberg

Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

MORTONSALTFEATURE

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

KEENELANDFEATURE

Cornett Keeps Keeneland Tradition On Track

Package Design USA (PDUSA) October 12, 2020October 12, 2020 Ilana Greenberg

Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.

ANCHORAGE DISTILLERY

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

CARMEXFEATURE

Carmex Outshines On The Shelf

Package Design USA (PDUSA) September 8, 2020September 18, 2020 Ilana Greenberg

Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.

NESTLE

Nesquik Packaging Simplified

Fresh July 28, 2020August 13, 2020 Ilana Greenberg

Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.

JOHNNIEWALKER

Johnnie Walker Promises Paper-Based Bottles

Package Design USA (PDUSA) July 18, 2020July 28, 2020 Ilana Greenberg

Johnnie Walker is set to package their whiskey in environmentally-friendly paper bottles starting in 2021 and they hope to set an example for others.

EL PATIO

Buddies Cheer El Patio Beer

Package Design USA (PDUSA) July 18, 2020July 28, 2020 Ilana Greenberg

Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.

GNLEAD

Wine That Matters, For Every Occasion

Package Design USA (PDUSA) June 18, 2020June 18, 2020 Ilana Greenberg

To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.

SUNMAIDHEADER

Radiant Redesign For Sun-Maid

Package Design USA (PDUSA) June 3, 2020June 3, 2020 Ilana Greenberg

Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.

APDA20_248

2020 GDUSA Package Design Annual

Competitions, Package Design, Sponsored by Neenah Packaging, Top Stories April 17, 2020April 17, 2020 Gordon Kaye

Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

MEANZBEANZ

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

MAGICLEADER

COLLINS Helps Target Reach Tweens

Package Design USA (PDUSA) January 5, 2020March 2, 2020 Ilana Greenberg

COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.

BICLEADER

Elmwood Brands Unisex Razor

Package Design USA (PDUSA) January 4, 2020February 26, 2020 Ilana Greenberg

BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.

WANG

McDonald’s With A Side of Luxury

Package Design USA (PDUSA) January 4, 2020January 27, 2020 Ilana Greenberg

McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.

OPALENS

Iridescence Brings Beauty Brand To Light

Fresh, Top Stories January 4, 2020January 14, 2020 Ilana Greenberg

LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.

PEPSI

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

FLOAT

BSSP Floats New Cannabis Products

Package Design USA (PDUSA) December 11, 2019 Ilana Greenberg

Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.

B&B STUDIO - OATH - 2 LR

Oath Graphics Emphasize Creative Expression

Package Design USA (PDUSA) December 7, 2019 Ilana Greenberg

OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.

VITACOCO

Interesting Development Gets Real For Vita Coco Brand

Package Design USA (PDUSA) November 22, 2019 Ilana Greenberg

Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.

GORMAN

Gorman: Tis The Season For Starbucks (But Not For Plastic)

Blog November 18, 2019 Ilana Greenberg

A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.

DIWALIF

Diwali Traditions Inspire Butterfly Cannon

Package Design USA (PDUSA) November 4, 2019November 4, 2019 Ilana Greenberg

Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.

NOGRONI-1

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

PENNY1

Designing A Package Full Of Memories

Package Design USA (PDUSA), Top Stories September 2, 2019October 22, 2019 Ilana Greenberg

Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.

3CANS

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

NEENAHNEW1

Design Army Rebrands Neenah As Solutions Company

Fresh August 5, 2019August 5, 2019 Ilana Greenberg

Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.

DALISH1

da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam

Package Design USA (PDUSA) July 29, 2019July 30, 2019 Ilana Greenberg

da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.

CRACKERBARREL1

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

PANTONESPONSORI

Metallic Inks – Choose Wisely!

Products + Papers June 17, 2019July 8, 2019 Ilana Greenberg

The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.

UNNAMED

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

EIGHT-CAMPING-UPDATES-GEAR-PATROL-CHAIRS

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

APDA19_SPONSOR_FEAT1_PEPSI_GEN1

2019 Package Design Award Winners

Competitions, Package Design, Package Design, Sponsored by Neenah Packaging April 11, 2019June 6, 2019 Gordon Kaye

Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.

COFFEE1

Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee

Package Design USA (PDUSA) April 11, 2019April 11, 2019 Ilana Greenberg

Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.

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GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
Westend61 GmbH
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
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