GDUSA’s 56th anniversary package design awards is all about the power of package, p-o-p and retail graphics to advance the brand promise and help make the sale.
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.
Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.
Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.
Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.
The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.
Camp + King recently updated the visual identity of Del Taco to give it a softer, friendlier, more contemporary look.
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
The Creative Pack and Hornall Anderson team up to help La Terra Fina create a new look for a long-term position in the marketplace.
Hart & Jones has designed the packaging for Sacred Spirits Old Tom Gin featuring a mesmerizing image of a cat for shelf impact.
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.
Voicebox has refreshed the brand packaging for Pacific Foods using a natural wooden cutting board backdrop to focus on raw ingredients.
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
TFI Envision uses packaging and photography to clarify the purpose of a fast, easy hard-boiled egg peeler.
Chase Design Group uses a simple mark plus complex packaging for brewery’s its inventive flavor offerings.
Design and branding firm, TILT, has designed the branding and packaging for New Orleans-based Seven Three Distillery.
Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories on new packaging for SONIC® Drive-Ins.
Creative agency Duncan Channon helps Redhook, an original craft brewer, reimagine itself as the experimental and creative Redhook Brewlab.