GDUSA’s 56th anniversary package design awards is all about the power of package, p-o-p and retail graphics to advance the brand promise and help make the sale.
Tag: packaging
Design Army Rebrands Mocktail Club
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
Chase Design Group Helps Quest Nutrition Grow
Quest Nutrition has expanded its food portfolio and needed a refreshed and consistent packaging system to tie the family of foods together. They turned to Chase Design Group to achieve their goal.
Noise 13 Launches a Street-Savvy Cannabis Brand
Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.
Watermark Brings Mediterranean Spirit To Wine
Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.
Tigre Caffeinates Super Coffee Branding
Tigre Creative created a sense of upward motion and positive energy for the Super Coffee energy beverage.
Chase Design Group Puts New Spin On RTD Gin Category
Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.
Perdue Packaging Ahead Of The Flock
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
Haagen-Dazs Embraces Scandanavian Simplicity
Design studio Love brings back Scandanavian design and introduces bespoke artwork to refresh the iconic luxury ice cream’s brand.
Putting The Sun Back In MillerCoors’ Sol
MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.
Chobani Tube Turns Yogurt Into a Condiment
Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.
Kraft Heinz Expands Environmental Commitments
The company aims to make 100% of its packaging recyclable, reusable or compostable by 2025; increase usage of recycled and materials; and pledges to set science-based emissions reduction targets.
Kick Makes On-the-Go Soup Look Good
The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.
Camp + King Serves Up Del Taco Rebrand
Camp + King recently updated the visual identity of Del Taco to give it a softer, friendlier, more contemporary look.
Josie Maran: Responsibly Formulated Beauty Brand, Inside and Out
“Luxury with a conscience” is the foundation for Josie Maran Cosmetics high-end beauty products and its design principles. Sustainable Neenah Folding Board PC 100 is part of the solution.
Refined Serif and Premium Print Elevate Venerable Winery
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Packaging Hosts A Poetic Dance of Ingredients
The Creative Pack and Hornall Anderson team up to help La Terra Fina create a new look for a long-term position in the marketplace.
Voicebox Gives Category Creator Yooga A Welcoming Smile
Voicebox creates a bold playful design for category creating Yoga Superfood Cups.
Black Cat Romances Darker Side of Gins
Hart & Jones has designed the packaging for Sacred Spirits Old Tom Gin featuring a mesmerizing image of a cat for shelf impact.
Chattanooga Brewing Rebrand Honors Pre-Prohibition History
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
Smith Design Parties With Green Giant For St. Jude
Smith Design donated design, production and project management services to create special cans of Green Giant veggies with colorful labels that integrate the artwork of young St. Jude patients.
Fresca Gets A Refresh
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Coke Tests Sleek Cans in China
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
Harvey Brings Tessamae’s Condiments To The Table
To connect with a wider audience, Harvey refreshed Tessamae’s identity and packaging system with a dramatically refined logo mark and playful illustrations.
A Three-Tiered Approach Gets This Winery A Seat Back at the Table
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.
Raw Ingredients Are Focal Point For Pacific Foods
Voicebox has refreshed the brand packaging for Pacific Foods using a natural wooden cutting board backdrop to focus on raw ingredients.
Candid Advertiser Lets You In On The Joke
TDA_Boulder’s approach for Justin’s nut butter and related products focuses on sincerity and humility.
Pentagram Invokes Venn Diagram For Science-Based Skincare Line
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
Tribe Hummus Rolls Out Clean Label Tubs
Pause for Thought helps hummus maker Tribe position itself as clean, all-natural and authentic.
Brandimage Goes Urban Chic For Hair Care Range
Brandimage has redesigned the KMS styling and hair care range with an urban flavor that targets a new generation of professional stylists.
Packaging Peels Away Any Consumer Confusion
TFI Envision uses packaging and photography to clarify the purpose of a fast, easy hard-boiled egg peeler.
Chase Has Barebottle Branding Covered
Chase Design Group uses a simple mark plus complex packaging for brewery’s its inventive flavor offerings.
Deborah Adler Prescribes New Labels For CVS Pharmacy
Deborah Adler is working with CVS Pharmacy on a simplified system to help patients manage and schedule multiple prescriptions.
Seven Three Distillery Reps New Orleans
Design and branding firm, TILT, has designed the branding and packaging for New Orleans-based Seven Three Distillery.
SONIC Packaging Highlights Variety and Customization
Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories on new packaging for SONIC® Drive-Ins.
Chock full o’Nuts Returns To Its NYC Roots
The Goldstein Group contemporizes the iconic Chock full o’Nuts® brand with a stronger brew designator and new flavor system.
Duncan Channon Refocuses Craft Brewer As Brewlab
Creative agency Duncan Channon helps Redhook, an original craft brewer, reimagine itself as the experimental and creative Redhook Brewlab.
LIFEWTR Packaging Series Features Female Artists
Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.
PB Creative Decodes Sports Supplement
PB Creative of London helped new sports nutrition supplement be less intimidating and more accessible.
Pearlfisher Goal Is ‘Goosebumps’ For Music Brand
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.