PB Creative of London helped new sports nutrition supplement be less intimidating and more accessible.
Tag: packaging
Pearlfisher Goal Is ‘Goosebumps’ For Music Brand
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.
Plant-Based Foods Startup Captures Beauty of Nature
Healthy food startup Hampton Creek has redesigned its packaging to capture a sense of craft and the beauty of nature.
NEENAH Packaging Helps Beauty Brands Shine
Neenah Packaging has introduced new Pearlized Folding Board into its portfolio to meet the growing demand for “shimmer and shine” in beauty packaging.
Bridgemark Helps Launch Snakmandoo Adventurous Snacks
Bridgemark helps launch a new snack brand from Bellisio Foods that calls millenials on a flavor quest.
From Retail Racks To Rihanna Tracks
A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.
Cooking Up A Farm Fresh Look For Mission Tortillas
Perspective: Branding showcases farm roots for fresh ready-to-cook Mission tortillas.
Target Take Aim At Sustainable Package Goals
Target has announced an increased commitment to packaging sustainability which is codified in five new sustainable packaging goals.
Conceiving A Premium Beauty Brand For Pregnancy
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Bulletproof Cleans Up Oscar Mayer Package Design
Bulletproof has refreshed the packaging design for Oscar Mayer Hot Dogs to coincide with healthful recipe changes to its entire line of products.
Humboldt’s Finest: A Specialty Spirit With ‘Unique’ Botanical Character
Tony Auston of Auston Design Group designed a label for the new Humboldt Distillery vodka that contains a unique local flavor, with an assist from ESTATE LABEL® by Neenah Packaging.
Turning Coke Wrappers Into Rum Packaging
In the name of sustainable packaging, Dutch rum brand Fitzroy Premium Navy Rum uses washed-up Coca-Cola labels to create marbled bottle caps.
Kick Pairs Men’s Grooming Products With Exotic Locations
Ideas that Kick helps BILT stand out from other mens grooming products with a richer color palette and pairing products with exotic locations.
THINX Packaging Strikes At Taboos
Packaging for THINX organic tampons mimics the motion of the product in action.
New Glenmorangie Packaging Evokes Sunset Over Madeira
Boutique design agency ButterflyCannon was inspired by the colors and crafts of Madeira in its package design for Glenmorangie Bacalta, a private edition whiskey aged in Madeiran casks.
Brawny Packaging Replaces Iconic Man With Strong Woman
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.
FutureBrand Gives Activia a Premium Flavor
FutureBrand refreshes the Activia brand and package design starting with a new brand icon and a beam of light.
Wine Label by Watermark Drips In Detail
Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.
Univenture
Ross Youngs founded Univenture in 1988 alongside the invention of his Safety-sleeve® disc packaging design
Chase Squeezes Juice Into New Snack Bar
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
Grateful Dead Iconography Lives Again On Tribute Album
NYC design studio, The Collected Works, provided art and design for a recently completed compilation album in tribute to The Grateful Dead.
Whisky Label Pays Homage To Great American Novelist
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.
Chase Design Group Heats Up Condiments Category
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
Malt Liquor Label Recognizable Across The Room
Auston Design Group of Emeryville CA developed a bold label for new malt liquor brought to the market by legendary rap artist E-40 aka Earl Stevens.
Chocolate Drizzle Reinforces Godiva Craftsmanship
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Cheez Doodles Package Refresh Emphasizes Taste Experience
Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.
Sam Adams Packaging Features Statue, Star and Shield
Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.
Haugaard Cooks Up Quaker Instant Oatmeal Packaging
Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl promotion which now involves urging consumers to taste and vote for their favorite.
Brandimage Imagines Perfume Bottle As Architectural Piece
Brandimage has design the packaging for a new perfume for men, Van Cleef & Arples in New York, in the art deco tradition.
Work-Order Lets Kodak Be Kodak
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Simmered Cider Scent Just in Time for Fall
Graphic design firm Wink has developed the packaging for a new fall scent from candle and gift fragrance studio Thyme.
Stripped-Backed Progresso Packaging Emphasizes Honesty
Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.
Sustainable Starbird Brand Features Chicken And Egg
California design firm Strohl has created clean and modern brand and package design for a new fried chicken restaurant that features healthier and sustainably raised fast food.
Ideas That Kick Branding Unleashes Dogs To Run and Play
Ideas that Kick recently partnered with Born Free dog food to show how surrounding a brand in design can elevate a business’ outlook.
FormNation Styles New Look For Uberliss Haircare Products
FormNation, formerly Studio Jan Habraken, developed a fashion-forward look for haircare brand Uberliss.
Flood Creative Packaging Pops On Real Housewives Episode
Flood Creative designs packaging for healthy popcorn snack in Real Housewives of New Jersey episode.
Haberman Pays Homage To The Old Neighborhood
Haberman has helped brand and package Waterhill Naturals & Organics with an emphasis on the company’s rich neighborhood legacy.
Beardwood&Co Defines New Kind of Masculine Consumer
Beardwood&Co designs branding, packaging and identity for Iron-Tek natural protein supplement.
Designing A System For The Jack Daniel’s Single Barrel Collection
Studio MPLS and Brown-Forman Global Design collaborate in a package redesign for the Jack Daniel’s Single Barrel Collection.
Dogfish Head Packaging Salutes Legacy of Innovation
Colorful illustrations tell the story of Dogfish Head innovation, ingredients and craft brewing culture.