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Tag: packaging

FATTY15

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

2020APDAHEADER

Enter Our 2021 Package Design Awards

Competitions, Enter Now, Top Stories December 18, 2020December 31, 2020 Ilana Greenberg

Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.

APDA20_248

2020 GDUSA Package Design Annual

Competitions, Package Design, Sponsored by Neenah Packaging, Top Stories April 17, 2020April 17, 2020 Gordon Kaye

Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

FLOAT

BSSP Floats New Cannabis Products

Package Design USA (PDUSA) December 11, 2019 Ilana Greenberg

Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.

VITACOCO

Interesting Development Gets Real For Vita Coco Brand

Package Design USA (PDUSA) November 22, 2019 Ilana Greenberg

Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.

CRACKERBARREL1

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

UNNAMED

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

CTI-CPU-SWATCHBOOKS-5

New Ruche Premium Creped Papers ‘Feel Like Cotton’

Products + Papers April 30, 2019May 1, 2019 Ilana Greenberg

Ruche, a creped premium text and cover, is winning attention across North America from designers, printers, merchants, retailers and packaging converters/printers.

EIGHT-CAMPING-UPDATES-GEAR-PATROL-CHAIRS

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

APDA19_SPONSOR_FEAT1_PEPSI_GEN1

2019 Package Design Award Winners

Competitions, Package Design, Package Design, Sponsored by Neenah Packaging April 11, 2019June 6, 2019 Gordon Kaye

Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.

GROWERS1

LRXD Design Appeals To Cannabis Cultivators

Package Design USA (PDUSA), Top Stories April 10, 2019May 1, 2019 Ilana Greenberg

Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.

UNTITLED-1

Admore Folders Is PIM Corporation of Year

Fresh February 7, 2019February 11, 2019 Ilana Greenberg

Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.

UNTITLED-1

The Brand Hatchery Brews Fresh Look For Parks Coffee

Package Design USA (PDUSA) January 21, 2019 Ilana Greenberg

Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.

MOCKTAILHEAD

Design Army Rebrands Mocktail Club

Package Design USA (PDUSA) November 16, 2018November 21, 2018 Ilana Greenberg

Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.

QUESTHEAD

Chase Design Group Helps Quest Nutrition Grow

Package Design USA (PDUSA) November 7, 2018 Ilana Greenberg

Quest Nutrition has expanded its food portfolio and needed a refreshed and consistent packaging system to tie the family of foods together. They turned to Chase Design Group to achieve their goal.

NOISE13HEADER

Noise 13 Launches a Street-Savvy Cannabis Brand

Package Design USA (PDUSA) November 7, 2018December 7, 2018 Ilana Greenberg

Design agency Noise 13 just launched the branding for street-style inspired cannabis brand, Skunk Factory. From street signs to caution tape, the inspiration for the packaging nails unapologetic attitude.

TARONGINOHEAD2

Watermark Brings Mediterranean Spirit To Wine

Package Design USA (PDUSA) October 24, 2018 Ilana Greenberg

Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.

COFFEEHEAD

Tigre Caffeinates Super Coffee Branding

Package Design USA (PDUSA) October 9, 2018 Ilana Greenberg

Tigre Creative created a sense of upward motion and positive energy for the Super Coffee energy beverage.

CHASEHEAD

Chase Design Group Puts New Spin On RTD Gin Category

Package Design USA (PDUSA) September 20, 2018 Ilana Greenberg

Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.

PERDUEHEAD

Perdue Packaging Ahead Of The Flock

Package Design USA (PDUSA) September 20, 2018September 21, 2018 Ilana Greenberg

New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.

HDHEAD

Haagen-Dazs Embraces Scandanavian Simplicity

Package Design USA (PDUSA) August 30, 2018September 5, 2018 Ilana Greenberg

Design studio Love brings back Scandanavian design and introduces bespoke artwork to refresh the iconic luxury ice cream’s brand.

SOLHEAD

Putting The Sun Back In MillerCoors’ Sol

Package Design USA (PDUSA) August 18, 2018September 5, 2018 Ilana Greenberg

MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.

CHOBANIHEAD

Chobani Tube Turns Yogurt Into a Condiment

Package Design USA (PDUSA) August 18, 2018 Ilana Greenberg

Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.

KRAFTHEAD

Kraft Heinz Expands Environmental Commitments

Package Design USA (PDUSA) August 10, 2018August 10, 2018 Ilana Greenberg

The company aims to make 100% of its packaging recyclable, reusable or compostable by 2025; increase usage of recycled and materials; and pledges to set science-based emissions reduction targets.

KICKHEAD

Kick Makes On-the-Go Soup Look Good

Package Design USA (PDUSA) August 10, 2018 Ilana Greenberg

The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.

DELTACOHEAD

Camp + King Serves Up Del Taco Rebrand

Package Design USA (PDUSA) August 8, 2018August 9, 2018 Ilana Greenberg

Camp + King recently updated the visual identity of Del Taco to give it a softer, friendlier, more contemporary look.

JOSIEHEAD

Josie Maran: Responsibly Formulated Beauty Brand, Inside and Out

Package Design USA (PDUSA) July 30, 2018July 31, 2018 Ilana Greenberg

“Luxury with a conscience” is the foundation for Josie Maran Cosmetics high-end beauty products and its design principles. Sustainable Neenah Folding Board PC 100 is part of the solution.

CUVAISONHEAD

Refined Serif and Premium Print Elevate Venerable Winery

Package Design USA (PDUSA) July 30, 2018July 31, 2018 Ilana Greenberg

FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.

TERRAHEAD

Packaging Hosts A Poetic Dance of Ingredients

Package Design USA (PDUSA) July 25, 2018 Ilana Greenberg

The Creative Pack and Hornall Anderson team up to help La Terra Fina create a new look for a long-term position in the marketplace.

YOGOHEAD

Voicebox Gives Category Creator Yooga A Welcoming Smile

Package Design USA (PDUSA) July 9, 2018 Ilana Greenberg

Voicebox creates a bold playful design for category creating Yoga Superfood Cups.

OLDTOMHEAD

Black Cat Romances Darker Side of Gins

Package Design USA (PDUSA) July 9, 2018 Ilana Greenberg

Hart & Jones has designed the packaging for Sacred Spirits Old Tom Gin featuring a mesmerizing image of a cat for shelf impact.

CHATANOOGAHEAD

Chattanooga Brewing Rebrand Honors Pre-Prohibition History

Package Design USA (PDUSA) May 14, 2018May 18, 2018 Ilana Greenberg

Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.

GREENGIANTHEAD

Smith Design Parties With Green Giant For St. Jude

Package Design USA (PDUSA) May 14, 2018 Ilana Greenberg

Smith Design donated design, production and project management services to create special cans of Green Giant veggies with colorful labels that integrate the artwork of young St. Jude patients.

FRESCAHEAD

Fresca Gets A Refresh

Package Design USA (PDUSA) May 9, 2018May 9, 2018 Ilana Greenberg

The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.

COKEHEAD

Coke Tests Sleek Cans in China

Package Design USA (PDUSA) April 30, 2018 Ilana Greenberg

Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.

TESSEMAEHEAD

Harvey Brings Tessamae’s Condiments To The Table

Package Design USA (PDUSA) April 16, 2018 Ilana Greenberg

To connect with a wider audience, Harvey refreshed Tessamae’s identity and packaging system with a dramatically refined logo mark and playful illustrations.

NEENHAHEAD

A Three-Tiered Approach Gets This Winery A Seat Back at the Table

Package Design USA (PDUSA) March 27, 2018April 2, 2018 Ilana Greenberg

Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.

PACIFICHEAD

Raw Ingredients Are Focal Point For Pacific Foods

Package Design USA (PDUSA) March 12, 2018 Ilana Greenberg

Voicebox has refreshed the brand packaging for Pacific Foods using a natural wooden cutting board backdrop to focus on raw ingredients.

JUSTINSHEAD

Candid Advertiser Lets You In On The Joke

Package Design USA (PDUSA) February 26, 2018February 27, 2018 Ilana Greenberg

TDA_Boulder’s approach for Justin’s nut butter and related products focuses on sincerity and humility.

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The ADC Annual Awards
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