Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
Tag: packaging design
Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Denomination Rebrand Signals Sweet Success
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Introducing Coke’s Paper Bottle Prototype
Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.
Ethical Herbal Teas Illustrated
London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
Here Design Authors The Balvenie Stories
Here Design approached the design for the new whiskey packaging like book covers, telling tales of human character, endeavor and craft.
Rugelach By A Brother: A Cross-Cultural Message In A Delicious Package
The rugelach king of Harlem asked the design team at DATAGRAPHIC to create a beautiful box with a cross-cultural message. Two Neenah papers helped make it a reality.
Strongbow Cider Aims At Female Millennials
Denomination created a design for the brand new Strongbow Blossom Rose Sparkling Apple Cider that takes advantage of the general move to lighter drinks and targets a female millennial audience.
Regenerative Farm Harvests Alexander Isley’s Experience
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.