Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Tag: PDUSA
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Why Creative Professionals Are Joining The 3D Revolution
For graphic designers, adding 3D work to the portfolio is quickly becoming standard practice. And it’s being made possible with innovative technology, such as AI and machine learning, along with more familiar workflows.
Carmex Outshines On The Shelf
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Cow Icon Has The Last Laugh
Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.
BrandOpus Plants Story For Vyne
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
Ethical Herbal Teas Illustrated
London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.
Burgopak and Duallok Blend Expertise On CBD Range
Created by an award-winning design team, Kolluda is a range of packaging solutions developed specifically for CBD and nutraceutical products.
Grady Britton Breaks Produce Packaging Rules
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Nesquik Packaging Simplified
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Flow Cosmetics Picks Sustainable Metsa Board Paperboard
As part of their zero-waste principle, Flow Cosmetics chose sustainable MetsaBoard to ensure that their products are natural all the way through to the packaging.
Wine That Matters, For Every Occasion
To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.
Noise 13 Redesigns Sacred Symbol
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
Radiant Redesign For Sun-Maid
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
Packaging Worth Coveting
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Out-Of-The-Box Thinking
Kristen Duncan, Sustainability Manager at Neenah, speaks candidly about a wide variety of environmental topics on the eve of Earth Day 2020.
2020 GDUSA Package Design Annual
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
K-Y and Design Bridge Put Females First
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
Die-Cut Teardrop Strengthens Label System
O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.
FutureBrand Comes Clean For Cookie Dough Line
FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.
Botanicals Featured in PROCure Packaging
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Left Handed Compliment For Craft Brewer
Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
COLLINS Helps Target Reach Tweens
COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.
Elmwood Brands Unisex Razor
BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.
McDonald’s With A Side of Luxury
McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.