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Tag: PDUSA

NEENAH

Neenah To Host Package Design Webinar

Package Design USA (PDUSA) January 22, 2021 Ilana Greenberg

Special alert for package designers: Neenah will host a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.

CASTELLODELPOGGIO

Denomination Rebrand Signals Sweet Success

Package Design USA (PDUSA) January 10, 2021January 19, 2021 Ilana Greenberg

In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.

NEENAH PACKAGING PLUS 10_2020-2668

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

BRHEADER

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

AJAXFEATURE

JAM Cleans Up Ajax Portfolio

Package Design USA (PDUSA) December 18, 2020December 31, 2020 Ilana Greenberg

AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.

HUMBLELEADER

Humble Flower, Next Level Cannabis-Infused Skincare

Package Design USA (PDUSA) December 7, 2020December 7, 2020 Ilana Greenberg

Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

KULHEADA

Kulia Strives To Disrupt The Clean Beauty Market

Package Design USA (PDUSA) October 14, 2020October 16, 2020 Ilana Greenberg

Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.

MORTONSALTFEATURE

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

KEENELANDFEATURE

Cornett Keeps Keeneland Tradition On Track

Package Design USA (PDUSA) October 12, 2020October 12, 2020 Ilana Greenberg

Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.

ANCHORAGE DISTILLERY

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

BENSORIGINALFEATURE

Uncle Ben’s Moves On From Racial Imagery

Fresh September 25, 2020September 25, 2020 Ilana Greenberg

Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.

TECATEFEATURE

Tecate Becomes More Cosmopolitan

Package Design USA (PDUSA), Top Stories September 23, 2020September 23, 2020 Ilana Greenberg

Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.

SEBESTIEN

Why Creative Professionals Are Joining The 3D Revolution

Products + Papers September 11, 2020September 12, 2020 Ilana Greenberg

For graphic designers, adding 3D work to the portfolio is quickly becoming standard practice. And it’s being made possible with innovative technology, such as AI and machine learning, along with more familiar workflows.

CARMEXFEATURE

Carmex Outshines On The Shelf

Package Design USA (PDUSA) September 8, 2020September 18, 2020 Ilana Greenberg

Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.

LAUGHINGCOW

Cow Icon Has The Last Laugh

Package Design USA (PDUSA), Top Stories September 1, 2020September 13, 2020 Ilana Greenberg

Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.

VYNEFEATURE

BrandOpus Plants Story For Vyne

Package Design USA (PDUSA), Top Stories August 28, 2020September 18, 2020 Ilana Greenberg

Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.

KIB FEATURE

Ethical Herbal Teas Illustrated

Package Design USA (PDUSA) August 28, 2020September 13, 2020 Ilana Greenberg

London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.

KOLLUDA

Burgopak and Duallok Blend Expertise On CBD Range

Products + Papers August 22, 2020August 22, 2020 Ilana Greenberg

Created by an award-winning design team, Kolluda is a range of packaging solutions developed specifically for CBD and nutraceutical products.

FORWARDGREENS

Grady Britton Breaks Produce Packaging Rules

Package Design USA (PDUSA) August 14, 2020August 14, 2020 Ilana Greenberg

Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.

NESTLE

Nesquik Packaging Simplified

Fresh July 28, 2020August 13, 2020 Ilana Greenberg

Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.

EL PATIO

Buddies Cheer El Patio Beer

Package Design USA (PDUSA) July 18, 2020July 28, 2020 Ilana Greenberg

Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.

FLOWCOSMETICS

Flow Cosmetics Picks Sustainable Metsa Board Paperboard

Products + Papers July 4, 2020July 28, 2020 Ilana Greenberg

As part of their zero-waste principle, Flow Cosmetics chose sustainable MetsaBoard to ensure that their products are natural all the way through to the packaging.

GNLEAD

Wine That Matters, For Every Occasion

Package Design USA (PDUSA) June 18, 2020June 18, 2020 Ilana Greenberg

To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.

OMFEATURE

Noise 13 Redesigns Sacred Symbol

Package Design USA (PDUSA) June 8, 2020August 31, 2020 Ilana Greenberg

OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.

SUNMAIDHEADER

Radiant Redesign For Sun-Maid

Package Design USA (PDUSA) June 3, 2020June 3, 2020 Ilana Greenberg

Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.

CHOCOLATE FEATURE

Packaging Worth Coveting

Package Design USA (PDUSA) May 25, 2020May 25, 2020 Ilana Greenberg

Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.

FOIL TREE

Out-Of-The-Box Thinking

Package Design USA (PDUSA) April 21, 2020April 23, 2020 Ilana Greenberg

Kristen Duncan, Sustainability Manager at Neenah, speaks candidly about a wide variety of environmental topics on the eve of Earth Day 2020.

APDA20_248

2020 GDUSA Package Design Annual

Competitions, Package Design, Sponsored by Neenah Packaging, Top Stories April 17, 2020April 17, 2020 Gordon Kaye

Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.

FEATURE

K-Y and Design Bridge Put Females First

Fresh, Top Stories March 12, 2020March 15, 2020 Ilana Greenberg

Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.

ALAFFIA-BAOBABBABY-LINEUP@2X

Chen Resurrects Soul Of Natural Beauty Brand

Package Design USA (PDUSA) March 11, 2020March 23, 2020 Ilana Greenberg

Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.

FEATURED

Die-Cut Teardrop Strengthens Label System

Package Design USA (PDUSA) March 10, 2020March 26, 2020 Ilana Greenberg

O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

RISHI1

Rishi Tea Refreshes Brand With Compelling Packaging

Package Design USA (PDUSA) February 20, 2020February 20, 2020 Ilana Greenberg

Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.

SWEETL

FutureBrand Comes Clean For Cookie Dough Line

Package Design USA (PDUSA) February 18, 2020February 21, 2020 Ilana Greenberg

FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

AMBER

Left Handed Compliment For Craft Brewer

Package Design USA (PDUSA) January 14, 2020January 14, 2020 Ilana Greenberg

Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.

MEANZBEANZ

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

MAGICLEADER

COLLINS Helps Target Reach Tweens

Package Design USA (PDUSA) January 5, 2020March 2, 2020 Ilana Greenberg

COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.

BICLEADER

Elmwood Brands Unisex Razor

Package Design USA (PDUSA) January 4, 2020February 26, 2020 Ilana Greenberg

BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.

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GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
Westend61 GmbH
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
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