Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.