Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
Tag: pearlfisher
Pearlfisher & ShopRite Develop Brand
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Johansen To Head Of Strategy At Pearlfisher NYC
Pearlfisher appoints Emily Johansen as the Head of Strategy at Pearlfisher New York.
Pearlfisher Is High On Non-Alcoholic Drinks Category
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
Pearlfisher Goal Is ‘Goosebumps’ For Music Brand
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.
Chocolate Drizzle Reinforces Godiva Craftsmanship
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Pearlfisher Adds Adventure To Trump SoHo Cocktail Lounge
Pearlfisher has branded Trump SoHo® New York’s newest cocktail lounge, Mr. Jones.