Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.
Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.
PepsiCo shook up Milan Design Week with an immersive interactive space and new proprietary PepsiMojis.
PepsiCo Design & Innovation Center refreshes and elevates this bottled water brand.
PepsiCo commemorative book by Think Studio rejects retro and looks forward
