print design survey 2017 – Graphic Design USA

10 Thoughts on the State of Print Design

Print Design Survey 2017 June 9, 2017 Gordon Kaye

Classic strengths balanced by serious challenges characterize the state of print design in an age of digital and social media.

The Numbers

Print Design Survey 2017 June 9, 2017 Gordon Kaye

Our 2017 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,016 responses.

Select Comments: Print and Paper Have Classic Strengths

Print Design Survey 2017 June 9, 2017 Gordon Kaye

Designers value print for its classic strengths and how these can be effectively leveraged to convey a message or a feeling.

Select Comments: Areas of Particular Relevance for Print

Print Design Survey 2017 June 9, 2017 Gordon Kaye

We asked designers whether there are particular clients, industries, projects or demographics where print remains especially relevant.

Select Comments: The Impact of Social Media

Print Design Survey 2017 June 9, 2017 Gordon Kaye

We asked about the explosive growth of social media as a marketing vehicle, and how it effects the value or utility of print design and media.

Select Comments: Print And Political Activism

Print Design Survey 2017 June 9, 2017 Gordon Kaye

In this moment of in-your-face political activism, many designers say that print works well to help express, embody and make tangible political expression.

A Message from Verso Corporation, the Sponsor

Print Design Survey 2017 May 29, 2017 Gordon Kaye

A Message from Verso Corporation, Sponsor of the 2017 Print Design Survey and supplier of quality papers, certified and recycled options for all types of printing applications.