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Tag: redesign

PEPSICOFEATURE

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

MORTONSALTFEATURE

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

BTN FEATURED

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

ATLANTIC'

The Atlantic Earns An ‘A’ For Design

Fresh December 4, 2019December 7, 2019 Ilana Greenberg

The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.

MARIES

Chase Design Illustrates Marie’s Gourmet Sub-Brand

Package Design USA (PDUSA) September 17, 2019 Ilana Greenberg

Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.

BOOK

Jan Šabach Brings Father’s Moments to Life

Fresh September 8, 2019September 29, 2019 Ilana Greenberg

Jan Šabach honors the works of his father Petr Šabach (1951–2017), a well-known Czech writer, with a series of colorful, optimistic, and dynamic book covers.

LAYS

Lay’s Bag Influenced by Instagram

Package Design USA (PDUSA), Top Stories September 1, 2019October 7, 2019 Ilana Greenberg

Lay’s newly redesigned potato chip bag has been updated for the social media era.

ANDROID

Huge Mobile-First Rebrand for Android

Fresh September 1, 2019September 18, 2019 Ilana Greenberg

The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.

3CANS

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

CRACKERBARREL1

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

SRG-JAMBA-FEAT2

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

ROCKETMORTGAGEHEADER

Lippincott Launches New Rocket Mortgage Logo

Fresh February 8, 2019February 9, 2019 Ilana Greenberg

Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.

LANGTONHEAD

Langton Creative Group Rebrands With A New Purpose

Fresh, News February 1, 2017February 1, 2017 Ilana Greenberg

Langton Creative Group (LCG), a digital design and branding firm based in New York City, has a new brand and website celebrating Progress by Design.

mothejoneshead

Mother Jones 40th Anniversary Redesign Is Inside Job

Fresh, News June 8, 2016 Ilana Greenberg

Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.

GRAPHIC DESIGN USA MAGAZINE

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