Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
Tag: Siegel+Gale
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Siegel+Gale Reinvents ‘Timeshare’ For Wyndham Destinations
Siegel+Gale partners with Wyndham Destinations on a brand identity and strategy aimed at a younger demographic.
GRAMMY Logo Adapts To Sound and Rhythm Via Algorithm
Siegel+Gale creates a new visual identity for the GRAMMY master brand that adds color, movement and dynamism.
Siegel+Gale Puts Fresh Face On Beauty Brand Birchbox
Siegel+Gale has created a visual identity for online cosmetics retailer Birchbox that appeas to “The Beauty Majority” where beauty is fun rather than an obsession.
X Marks The Spot For New IT Giant’s Logo
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Siegel+Gale Marks The Spot For Location Tech Firm
GroundTruth, which specializes in location technology, has rebranded including a new name and new visual identity developed by Siegel+Gale.
Create Like An Artist But Think Like A Strategist
Anne Swan of Siegel+Gale on why logos must serve a larger business function.
Blue Apron Orders Wine With Dinner
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
Kevin Grady
Kevin Grady recently joined Siegel+Gale as Global Head of Content and Design and is interested in how simplicity can be achieved through exercising focus and conviction in the practice of design.