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Tag: visual identity

AMERIHAAD

Brandpie Delivers Unitary AmeriCorps Brand

Fresh October 6, 2020October 15, 2020 Ilana Greenberg

Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.

ATHLETICFEATURE

Gretel and The Athletic Get Inline

Fresh September 10, 2020September 28, 2020 Ilana Greenberg

Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.

KINEDUFEATURE

Burns Group Gives App A Mommy-Approved Rebrand

Fresh September 1, 2020September 18, 2020 Ilana Greenberg

Kindeu, a paid early childhood development app, tapped independent agency Burns Group to help differentiate themselves in a sea of free parenting resources and to rebrand their entire identity.

IRISLOGO

Trollback Reshapes Culture of Sound

Fresh, Top Stories August 25, 2020September 7, 2020 Ilana Greenberg

In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.

TBS LOGO

Trollback Shapes New TBS Identity

Fresh, Top Stories July 1, 2020July 3, 2020 Ilana Greenberg

Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.

HEINZ FEATURE

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

TENCENT FEATURE

Sparking New Era For Tencent Games

Fresh March 27, 2020March 27, 2020 Ilana Greenberg

DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.

B&B STUDIO - OATH - 2 LR

Oath Graphics Emphasize Creative Expression

Package Design USA (PDUSA) December 7, 2019 Ilana Greenberg

OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.

HUDSON

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

CHECK IN

Hotel Branding Says Weird is Welcome

Fresh May 31, 2019May 31, 2019 Ilana Greenberg

Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.

RCOLANGELOHEADSHOT

The GDUSA Podcast #5: Robin Colangelo of White & Case

Podcast February 7, 2019February 6, 2019 Ilana Greenberg

Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.

UPCIRCLEHEADER

Skincare Start-Up and Studio More Go UpCircle

Package Design USA (PDUSA) January 21, 2019January 21, 2019 Ilana Greenberg

Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.

PEPSIHEADER

Pepsi Unveils New Global Tagline

Package Design USA (PDUSA) January 10, 2019January 15, 2019 Ilana Greenberg

Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.

INSAHEADER

From Brigade Canvases to Cannabis Packages

Package Design USA (PDUSA) January 4, 2019January 5, 2019 Ilana Greenberg

BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.

GRAPHIC DESIGN USA MAGAZINE

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