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Tag: x-rite

PANTONEHEAD

Ondrej Kruk: Why Color is No Longer Enough for Design

All Posts, Blog November 7, 2018March 7, 2019 Ilana Greenberg

Ondrej Kruk, President of Pantone/X-Rite, discusses four shifts that have increased the demand for getting not just the color, but the appearance, right.

PANTONEHEAD

CMO Survey Finds Consumers Want To Get Physical

All Posts, Blog September 6, 2017 Ilana Greenberg

A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.

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