Y&L recommended giving the name, Newfields, to the Indianapolis Museum of Art’s 152-acre campus. In addition to the brand strategy and name, Y&L crafted Newfields’ identity system and even the core tenets of a visitor’s experience.
Tag: young & laramore
Iconic Indiana Beer Revived With 1940s Aesthetic
Young & Laramore helps revive an iconic beer with new package design, instore executions and a campaign that pays tribute to the 1940s.