Known for his high-quality, emotional lifestyle imagery, renowned motion and still assignment photographer Jim Erickson has used his stunning video content to create a series of video spots featuring character-based narratives that will inspire you to tell your brand’s story.
GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community.
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
Throwback or flashback? Regional advertising inserts in San Francisco area issues of Rolling Stone magazine, for Revive Kombucha, are printed on LSD blotter paper.
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
Pantone has announced the Color of the Year 2019: an animating and life-affirming coral hue that nurtures and reconnects us with nature.
Chermayeff & Geismar & Haviv create the branding for Hitco, a new entertainment label dedicated to producing chart-topping music.
Wired’s 25th anniversary cover balances the tension between past and present with a grid made from past magazine spines. Original designers Plunkett + Kuhr were brought in to create the celebratory one-off cover.
Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
GDUSA spotlights designers who embrace responsibility writ large in terms of how sustainably they create and produce, as well as how, when, why and for whom they work. A special thanks to exclusive sponsor Domtar.
Sponsored by Erickson Stock, GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy. The 2018 winners showcase features 100 projects encompassing the big picture of health and wellness: traditional medicine and healthcare; holistic and alternative healing; healthy lifestyles and nutrition; and the aging of our society.
Our 32nd annual Stock Visual Reader Survey reaffirms that almost everyone uses stock imagery, is using more of it, and is mostly satisfied with its quality, quantity and direction.
Sponsored by Mohawk Paper, the 2018 Digital Print Cover Contest gives designers an opportunity to learn more about digital printing and paper selection for enhancing digitally printed projects.
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
The Butler Bros creates a brand for Austin’s prospective Major League Soccer team that focuses on iconic symbols of the city and the color green.
Young & Laramore created a social media-first campaign for Goodwill of Central and Southern Indiana that asks local artists to transform donated garments into their own unique designs.
Conditions in the advertising industry are unsustainable for women trying to start a family and stay sane, says CCO Danielle Trivisonno Hawley.
San Francisco-based Tolleson helps position and brand Lucid Motors as a new kind of luxury vehicle. The logo is intended to reflect the car itself: sleek, modern and elongated.
Academy of Art University graphic design student Celina Oh has used her talents to rebrand Five Keys educational non-profit and earn an internship at San Francisco’s White Space design firm.
This year, logo trends show a pendulum shift from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments.
A new ad campaign from Spotify focuses on increased personalization, which the streaming service says makes its free version better for users and advertisers.
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.