To celebrate and tie-in its marketing with the release of the latest chapter of the Star Wars epic The Force Awakens, Coffee-mate wanted to find a way to pay creative homage to the entertainment phenomenon. But how would “coffee’s perfect mate” find the force without losing its flavor?
Chase Design Group made the characters and details of the Star Wars story central players in the drama of morning coffee. Bringing key Star Wars heroes and villains to life on a range of Coffee-mate flavors also set the stage for back panel trivia, customized UPC codes, and other fan favorite details.
The project also includes a Death Star-inspired sales kit that holds the entire product line inside, inviting customers to be part of the adventure. Nestle is the client.