Watermark Lets Sun Shine Through

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Watermark Design has updated the logo and packaging of Lodi CA-based Obsession wines. Intended to appeal to a younger demographic, the Charlottesville VA design firm fused an ode to the California sunshine into a unique typographic approach to create their new logo design. Says Creative Director Darcey Lacy: “We then developed this into a bold pattern to create a canned wine design you can be #obsessed with.” Among the design elements: the sleeve allows the aluminum to shine through in selected spots.

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Graphic Designer on the project is Sarah Hade. Obsession is described as “a seductively aromatic wine with captivating aromas of gardenia, honeysuckle and star jasmine. Flavors … are tropical with peaches, pineapple, honeydew and a hint of ginger, finishing crisp and clean.”

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