Weight Watchers has a new name. The company is dropping the “Weight Watchers” name that has been part of the popular culture for 65 years to become known as “WW.” The change marks the latest move by the company to retool itself as a wellness organization that goes beyond weight loss.
The rebrand includes a relaunch of WW’s mobile app, as well as a partnership with meditation company Headspace. WW CEO Mindy Grossman says that the branding and strategy change was necessary to keep the company primed to win more of the booming health and wellness market, but the internet has been quick to mock the change. While some point out that “double you, double you” is probably not a good representation of the diet industry, others were annoyed that it takes twice as many syllables to say. And then there were those who just felt that dropping the word “weight” was unnecessarily PC.