Mohawk Celebrates Champions of Craft

In the January/February 2015 edition of GDUSA, Mohawk was the exclusive sponsor of the 52nd Annual People To Watch editorial feature. That kicked off a year long initiative in the pages of GDUSA by the fine paper maker to recognize the work of aspiring and seasoned designers through a series of storytelling inserts entitled “Champions of Craft.”

The second installment: a Champions of Craft piece in the March/April 2015 issue of GDUSA featuring Erik Marinovich. Marinovich, a designer and letterist, is the co-founder of Friends of Type.  The collective quickly gained a large and enthusiastic following and, almost 6 years later, it is still going strong. Marinovich has refined his craft and is now a leader in the form. He is also three years into another venture, this one with the legendary Jessica Hische. Marinovich tells Mohawk: “I discovered that good lettering is like aged whiskey. It takes effort to craft and time to age. To date I have have only created my first batch. I now continue the never ending process of refining it.” 

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Look for Champions of Craft in the new edition of GDUSA, arriving around the country this week. The latest insert is designed by San Francisco’s Hybrid Design, the award-winning firm which also developed the famed Mohawk Maker campaign. The insert is printed on Mohawk Via Felt Pure White 80 text; you can learn more about the paper in the recently published Mohawk Carnival + Via Swatchbook. We are honored that, throughout the year, Mohawk will continue to use our pages as part of its celebration of the creative industry and its support the maker community.

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