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Walmart Redesigns Private Brand and Packaging

This is Walmart’s first major refresh of its private label brand in more than a decade. At the center of the rebrand is a refined logo paired with a bolder blue color and a more systematic approach.

Commanders Unveil New Uniforms, Old Controversy

The NFL Washington Commanders return to their more traditional color scheme, and to a look evoking an era when the franchise, then known as the “Redskins,” won three Super Bowls between 1981-91. A new alternate spear logo is tip of a new controversy.

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Creative Comment: What AI Can and Cannot Do
In this piece, ‘AI vs. Agency,’ a branding thought leader explores what AI can — and cannot — do for...
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For 2026 Chicago Cubs, [THIS] Is Everything
The Chicago Cubs’ new slogan sparked immediate backlash from fans online — but as the season has taken...
WalmartFeature33
Walmart Redesigns Private Brand and Packaging
This is Walmart’s first major refresh of its private label brand in more than a decade. At the center...

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Amaze Living Logo Feeds Off Human Behavior

Living logo from digital technologists at Amaze feeds off human activities

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Nicole Cousins

Responsible Design: Nicole Cousins

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Enter GDUSA’s 63rd Annual Inhouse Design Awards
Our American Inhouse Design Awards™ is the original and premier showcase...

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Enter GDUSA’s 63rd Annual Inhouse Design Awards
Our American Inhouse Design Awards™ is the original and premier showcase...

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Enter GDUSA’s 63rd Annual Inhouse Design Awards
Our American Inhouse Design Awards™ is the original and premier showcase...

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Cheers To 50 Years! CF Napa Celebrates Milestone
For 50 years, CF NAPA has played an integral part in developing what is...
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