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A New Name for MN’s Oldest Independent Agency

Preston Spire rebrands as Meerkat. The name and identity connote speed and energy; imagery of the animal is used sparingly to keep the identity focused on the agency’s creative personality rather than a literal mascot.

Creative Comment: Is The Agency Pitch Dead?

Mardie Bays of Marks argues that, for an agency seeking more responsibility from an existing client, some of the most persuasive selling happens before anyone opens a credentials deck.

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A New Name for MN’s Oldest Independent Agency
Preston Spire rebrands as Meerkat. The name and identity connote speed and energy; imagery of the animal...
MACKRILLFeature
Creative Comment: Is The Agency Pitch Dead?
Mardie Bays of Marks argues that, for an agency seeking more responsibility from an existing client,...
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Why You Should Attend Adobe MAX 2026
If creativity is core to your work, whether you're in design, marketing, or content, Adobe MAX is the...

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Building A Home Bar Sweepstakes and Campaign

Affinity Creative Group has launched an omnichannel campaign for Shannon Family of Wines, a sweepstakes that supports company and product branding while offering consumers a chance to win a custom home bar.

Voice of Design

Brendan Murphy

Brendan Murphy has been at Lippincott for over 23 years, helping clients visually and verbally tell their stories as a Senior Partner in the design practice.

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OCTOBER 2026

Direct from Designers:

What has been the most surprising thing about your career path?

Your words, your ideas, your solutions. We are inviting our community to chime in on an issue impacting designers. We’ll be curating responses and adding it as an article the following month.

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Enter Now | Our 63rd Anniversary GDUSA Design Awards
Enter our flagship end-of-year, best-of-year awards program. Open to EVERYONE...

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GDUSA 2026 Top Design Schools & Programs
GDUSA’s favorite graphic design schools and programs preparing the next...

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BBH Uses Visual Misdirection For Wet Ones Campaign
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Dive Into Pantone’s Newest Wave of Captivating Colors
Pantone’s newest wave of colors is here, and the captivating shades burst...
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