Lola USA has been launched, a new North American agency formed through the integration of 180 US and adam&eveDDB New York. Headquartered across Los Angeles and New York, the agency launches with a client roster that includes Porsche, adidas, Molson Coors, Disney, JetBlue, and McCain. The move is part of an effort by Omnicom to streamline its network following its acquisition of IPG; heritage brands DDB, FCB, and MullenLowe were recently retired. Lola USA launches with a structure intentionally weighted toward creative talent, with 50% of the organization dedicated to creative roles.