There are three responses to a piece of design — yes, no, and WOW!
WOW is the one to aim for.
– Milton Glaser, named the Most Influential Graphic Designer of the Past 50 Years
The details are not the details.
They make the design.
If you can design one thing,
you can design everything.
— Massimo Vignelli, named one of the Most Influential Designers of the Past 50 Years
Design can be art.
Design can be aesthetics.
Design is so simple, that’s why it is so complicated.
Practice safe design: Use a concept.
What works good is better that what looks good, because what works good lasts.
— Ray Eames
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
—Paul Rand
When you make something no one hates, no one loves it.
They always say time changes things, but you actually have to change them yourself.
Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.
— Saul Bass
