Celebrating How As A Nation We Came Together
Wunderman Thompson is collaborating with the nonprofit 9/11 Day to create a national public service advertising campaign entitled “State of Unitedness.” To honor the 20th anniversary of 9/11, the Wunderman Thompson team brought together 9/11 family member, first responders, recovery workers, survivors, veterans, and Gold Star family members. Taking inspiration from the Tribute in Light annual memorial, one by one, the 23 speakers step into the spotlight to share the feeling of unity that followed 9/11, to remind us to focus on kindness, and to never forget what we are capable of doing together. The films are set to the lyrics of Bruce Springsteen’s song “The Rising” and are directed by filmmaker Amber Grace Johnson. In addition, a radio edition of the PSA is running with voice-over by Academy award-winning actor Morgan Freeman.
“Our creative team was united in the goal of creating a work of art that remembers 9/11 respectfully and artistically,” explains Wunderman Thompson CCO Jill Applebaum. “It was important for us to shine a light on the real people impacted by 9/11 and beyond, to remember the tragedy with deference but also celebrate how as a nation we came together during one of the most difficult periods in American history.” For the third consecutive year, Wunderman Thompson has partnered with 9/11 Day to call attention to the nation’s largest annual day of charitable engagement, with the ultimate goal of transforming the anniversary into a worldwide day of doing good.
Credits include: Chief Creative Officer, Wunderman Thompson North America Taras Wayner; Creative Director Peepo David; Associate Creative Director Saedi Burke; SVP Content Production, Wunderman Thompson North America, Angela Barber; Senior Content Producer Ilene Kramer; and Managing Director Helder Santo.
