Mezzetta, the fourth generation, family-owned and operated purveyor of artisanal foods based in American Canyon, CA, recently appointed Affinity Creative Group to revitalize their website. The new site celebrates the brand’s mission, ethos, and, of course, its variety of products and associated recipes.
Affinity prepared a brand style guide to act as the website’s foundation, then created site architecture and wireframes which were populated with new content and brand assets. Over 200 products were photographed, cataloged and cross-referenced in the production of the website to create a cohesive and connected experience for users. Comprehensive information on the Mezzetta brand history and mission is coupled with an exhaustive product catalog and bonus ancillary recipes for prepared foods, desserts, and cocktails, aiming to offer users a seamless and intuitive web experience. The Affinity digital team rounded this out with copy and visuals that include custom photography and illustrations, as well as an educational component that lets customers explore a range of olive and pepper varieties, as well as other prime ingredients. Advanced UX allows users to customize recipes based on the number of people they’re cooking for, while built-in e-commerce functionality provides direct-to-consumer sales and completes the web experience. “Affinity has given us an incredibly powerful online tool that is a true representation of the Mezzetta legacy and we couldn’t be happier,” said Jeff Mezzetta, President, Mezzetta.
