GFIA In Grand Rapids
Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.
The 60th anniversary campaign for Michigan’s second largest airport is running across a variety of tactics, including digital, social, radio, streaming tv, out of home and more. The theme “Nonstop Peace of Mind Since 1963” evokes the ease and convenience of travel to numerous nonstop destinations, with ads connecting the 1963 anniversary to today’s facility.
“We were inspired by the 1960s for our campaign design, colors and concept,” said Eric Lowe, Senior Art Director at Extra Credit Projects. “The look and messaging are meant to be fun, colorful reminders of the anniversary, while still promoting their 30+ nonstop destinations and modern amenities.”
The campaign has generated an online store featuring limited time branded anniversary apparel and other items. Additionally, the anniversary was commemorated with a community celebration event attracting thousands with aircraft landings, food trucks, live music, free swag and more. The Airport is reported to generate $3.1 billion in economic output to the region, supporting 2,000+ jobs, and is currently undergoing a major capital expansion program.
