Archival Inspired Packaging By JDO
The House of ANGOSTURA® is celebrating two centuries of serving bartenders and cocktail enthusiasts with a milestone release: the ANGOSTURA® 200 Year Anniversary Limited Edition Bitters. This exclusive edition blends a unique fusion of Angelica Root, Roman Wormwood, Nutmeg, and – for the first time ever – ANGOSTURA® Aged Rum. The limited-edition release is presented in archival-inspired packaging, designed by the international consultancy JDO.
Originally created by Dr. Johann Siegert as a medicinal remedy for stomach ailments, ANGOSTURA® grew under the guidance of his son, Don Carlos Siegert, who brought the brand to Trinidad in the 1870s. Under his leadership, ANGOSTURA® Aromatic Bitters became staples for bartenders, cocktail drinkers, and home cooks. Based on this history, JDO crafted an ultra-premium design that evokes intrigue and sophistication, inviting consumers to explore the brand’s heritage and ability to elevate cocktails — a tradition that has thrived for two centuries.
The limited-edition box, resembling a fine book, houses a single bottle. Its sleek black label, adorned with gold foil and an elegant filigree pattern, reflects prestige and legacy. The dark academia aesthetic is intended to transport consumers into Dr. Siegert’s secret library, where the company history is preserved. Inside, “A Story in Every Dash” highlights the bitters’ role in cocktail culture; turn the page, and the story of Angostura’s oversized label and iconic bottle design unfolds.
Says Ray Smith, Creative Director at JDO: “ANGOSTURA® is the global leader in bitters … Its defining visual equities are sacred and have never been altered like this… Our approach was to respect and elevate these equities, giving them a premium twist to mark this bicentennial milestone, all while staying true to the brand. ANGOSTURA® didn’t need to be changed; it simply needed to be celebrated.”
