In recognition of 50 years of design, branding, and communications innovation and leadership, Apple has been selected as the first brand to be inducted into The One Club for Creativity‘s newly established Brand Hall of Fame, part of the Creative Hall of Fame.
Formed in 1961, the Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries, including Walt Disney, Andy Warhol, Annie Leibovitz, Gordon Parks, Saul Bass, Paul Rand, George Lois, and others. This marks the first time a brand has been inducted.
“It’s an incredible honor for Apple to join the Creative Hall of Fame, because imagination is woven into everything we do. It drives how we innovate, how we design, and how we work every day to empower people everywhere to create their own extraordinary things,” said Tim Cook, Apple’s CEO. “We’re grateful to be recognized by an institution that has championed creative voices for so many generations.”
Apple has consistently delivered groundbreaking levels of creative excellence, working internally and with agencies Chiat/Day and TBWA\Media Arts Lab. Among the brand’s most famous work is the iconic “1984” Super Bowl commercial to introduce the original Macintosh computer and “Think Different” campaign of the late 1990s, through to the early 2000s with “iPod Silhouettes and two dozen “I’m a Mac, I’m a PC” ads as part of their “Get a Mac” campaign.
More recent work includes the globally celebrated “Shot on iPhone” campaign now in its 11th year, “Privacy, that’s iPhone” in its eighth year, Emmy-Winning holiday ads “Misunderstood” and “Fuzzy Feelings,” accessibility films “I Am the Greatest” and “I’m Not Remarkable,” and the iconic HomePod film “Welcome Home.”
The firm’s legacy of excellence in branding extends beyond just ads, with a consistent aesthetic that runs through the full spectrum of product design, packaging, and store design.
Apple co-founder Steve Jobs was inducted into the Creative Hall of Fame in 2012. In addition, Apple and TBWA\Media Arts Labs are two-time recipients of The One Show’s Penta Pencil award, honoring the agency and brand who together have created outstanding creative work for the previous five years.
The One Club established the new Brand Hall of Fame to recognize brands with longstanding records of commitment to creative excellence, bold ideas, and contribution to culture.
“The Brand Hall of Fame was created to recognize the rare brands that have made creativity fundamental to who they are and, in doing so, have helped move our industry and culture forward,” said Kevin Swanepoel, CEO at The One Club. “For more than 50 years, Apple has set an extraordinary standard for design, innovation and creative communication, with work that has been consistently recognized across The One Club’s awards. That remarkable legacy makes Apple a natural and fitting first inductee into the Brand Hall of Fame.”
