Applied Design has created a new line for Mockly’s non-alcoholic cocktails, crafted to encapsulate the spirit, culture, and essence of New Orleans. “Second Line” is intended to meet the growing demand from health-focused consumers for a sophisticated beverage options without alcohol. Applied Design is responsible for the naming and branding, inspired by the tradition of New Orleans’ Second Line parades that feature fast-paced, freeform, and celebratory brass bands that follow a procession.
The package design also embodies this distinctly New Orleans experience, with a “sultry palette of rich colors, elegant typography, and subtle hints of jazz in the artwork transport.” The objective of the new line is to establish Mockly as the go-to line of non-alcoholic mocktails.
