Malcolm Buick is Executive Creative Director and Partner at brand studio Athletics, as well as a self-described “Scotsman living in NYC.” He has worked on the development of some of US Soccer’s leading brands including Major League Soccer, MLS Go, Seattle Sounders FC, Nashville SC, and United Soccer League’s brand structure.
A passion project for Malcolm is &friends, a digital archive that documents and celebrates the teeming underground and overground soccer scene in New York City. Teams covered include: Bowery Football Club, Brooklyn Lager FC, Chinatown Soccer Club, Exceptional Woman FC, ManChestHair United, and many other locals. The vision/branding and design has all been created by Athletics.
He explains:
“For me, this project starts a long way from New York. I grew up in Arbroath, a small town on the east coast of Scotland, where football was less about the football and more about your pals. We’d play anywhere we could find a patch of grass. Jumpers for goalposts. A battered ball. Usually a sign saying “‘No Ball Games” that immediately became the target. The game was always there, but what stayed with me was the friendship. The people. The sense of belonging.
