Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Author: Gordon Kaye
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Hartman to CCO at Venerable Werremeyer Creative
Health and wellness marketing agency Werremeyer Creative promotes Steve Hartman to CCO. Hartman now spearheads the agency’s creative initiatives and leads its innovative approach to healthcare marketing.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Ocean Spray Branding Goes ‘Wild’
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Former DDB CCO Ari Weiss Launches Indie Agency
Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB has launched an independent advertising agency called Quality Experience (QX).
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Athletics Brings Zapier To Life With Motion System
Zapier, a company known for automating digital workflows, brought in Athletics to strategize a motion system that would reflect Zapier’s consistency in movement.
New Airey Book Is Guide To The Identity Process
Delve into the world of visual identities with ‘Identity Designed: The Process.’ The new book is by legendary graphic designer David Airey and is published by Rockport Publishers, known for design industry and graphic arts expertise. The publication date: June 4
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
Second Print Design Summit Is Set For February
Print Design Academy presents the 2nd Annual Print Design Summit, a virtual conference dedicated to empowering graphic designers with the skills they need to create award-winning print and packaging designs.
Kick Unleashes Next Level National Pet Food Launch
Kick has helped transition client Next Level Pet Food from a promising idea to a contender in the national pet food market. Included are branding, packaging, ecommerce, ads and retail support.
Julie Rains Joins Greteman Group
Greteman Group has appointed Julie Rains to project manager at the aviation-focused marketing agency. Rains assists in overseeing the workflow and resources associated with agency tasks.
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
AIGA MN and Walker Art Center Set Lecture Series
The Walker Art Center and AIGA Minnesota are co-presenting the Insights Design Lecture Series. Featuring leading graphic designers and design thinkers from around the world, the series takes place March 12–April 2.
The Secret Little Agency Introduces ‘Long Bao’
Singapore-based The Secret Little Agency has a unique and elongated take on the traditional red packets of coins given out for good luck during the Chinese New Year.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
2024: Your Year to Shine in Digital Design
Thinking about shaking things up career-wise in 2024? Digital design might just be the path. Lucy Marino of global talent solutions firm Robert Half on why digital design is a hot prospect and how you can prepare for the opportunity.
2024 Salary and Employment Trends Creatives Should Know
Knowledge is power, says Lucy Marino of global talent solutions firm Robert Half. In this piece, she utilizes data from the 2024 Salary Guide to shed light on the job market, salary and hiring expectations, and more.
ICFF Logo by forceMAJEURE Connects To NYC
forceMAJEURE collaborates with ICFF to create a brand identity intended to support furniture design companies and enable their success. A grid system underpins the visual language.
Geletka+ Visualizes Blockchain Pioneer’s Forward-Thinking
Geletka+ has been named Kadena’s inaugural Agency of Record and has helped launch a broad-based, forward-looking brand identity for the blockchain pioneer.
Artisan: The State of Freelancing 2024
The number of freelancers has grown by 3 million a year since the pandemic. It’s a competitive landscape with no signs of slowing. Here is valuable advice from the Artisan creative recruitment agency for freelancers and contractors heading into 2024.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
People People Builds Rebrand
Seattle WA-based branding studio, People People has created a building-block-inspired rebrand for the mixed-use development Kirkland Urban. Custom geometric typography is featured.
GDUSA Podcast #13: ESG and Designing for Good and Much More
The rise of ESG and its confluence with the Designing For Good movement. Experts are from Robert Half talent solutions: Stephanie Dolmat, Sr. Director, ESG and Lucy Marino, Executive Director of the marketing and creative practice.
Rosete Upped At Tiger Lily
Creative and production studio TigerLily has promoted award-winning creative Varick Rosete to Chief Design Officer + Principal. Rosete previously spent more than a decade as Art Director at the studio.
Monitor Features That Optimize Creative Workflow
To thrive, graphic designers must evolve to keep up with the changing demands. Monitors with high-resolution, accurate color reproduction and ample connectivity are not only a must but can help improve design experiences and process.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Daniel Binns Is Elmwood Global CEO
Elmwood, a global design consultancy owned by MSQ, appoints Daniel Binns as new Global CEO. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part of the global leadership team.
Honda EV Logo Welcomes Future
Honda is introducing a new version of its ‘H mark’ logo which will appear on future EVs. Honda says it’s meant to resemble two outstretched hands, welcoming an exciting but unsettled automotive future.
Baci Packaging Returns To Italian Roots
A brand refresh for Baci, Nestlé’s heritage chocolate brand, helps reignite its status as an Italian icon, restore its authenticity and visual confidence, and declutter generic elements.
ShareFile Logo Checks Off Tasks Completed
Athletics has unveiled a fresh rebrand for ShareFile. At the heart is a new logomark composed of checkmarks that tell a story of forward motion, of flow, and the joy of completing tasks.
Peach Fuzz Is Pantone Color Of Year
Pantone’s 25th anniversary Color of the Year is Peach Fuzz. Nestled between pink and orange, the color experts say the hue brings belonging, inspires recalibration, and an opportunity for enriching mind, body and soul.
domo domo Tells Airstream RV Club To Enjoy The Ride
domo domo Marketing recently completed activation of a brand refresh for Airstream Club International (ACI), the longest rolling, single-branded recreational vehicle (RV) club.
Wine Label Shows Big Heart
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Gordon Kaye: Making Sense of 60 Years
‘The more things change, the more they remain insane.’ As GDUSA winds up its sixth decade, a few thoughts about the evolution of graphic design as a discipline and profession, how it has morphed and changed over time, and how to make some sense of it all.
Graphic Novel Look For School Campaign
Denver-based agency Cactus partnered with acclaimed British illustrator Matt Taylor on an omni-channel graphic novel-y campaign for University Of Miami’s Herbert Business School.
Xhilarate Designs Key Reports For Crystal Stairs
Crystal Stairs, a LA-based nonprofit, collaborated with Xhilarate to create narratives that bring to light the work and challenges faced by the organization and the communities it serves.
Dove Changes Game For Black Hair
Addressing video games’ lack of realistic natural hair, Edelman and Dove partnered with the Open Source Afro Hair Library to create a comprehensive guide – “Code My Crown.”