New research from fashion experts Boohoo by Kourtney Kardashian reveals the most Googled Halloween costumes in each state. Barbie tops the list of pop culture-inspired costumes this year.
Author: Gordon Kaye
USPS Stamp Design Honors RBG
Designed by art director Ethel Kessler for the United States Postal Service, the Forever stamp commemorates Ruth Bader Ginsburg as an American cultural icon and passionate proponent of equal justice.
Airport Graphics Inspired By ’60s
Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.
LA Girls School Branding Blends Artemis and Aegis
The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
Inspiration In A Time of Unease
This October 2023 edition features our annual ‘Responsible Designers To Watch’ special report aka ‘Designing For Good’. Domtar is the exclusive and founding sponsor.
Teeming Canal Street Inspires CANAL Magazine
Sunday Afternoon, a women and BIPOC-owned creative company, is publishing CANAL, a print and digital broadsheet that celebrates their home neighborhood of Canal Street in Manhattan.
Designit Bolsters Americas Team
Designit, a Wipro-owned global experience innovation agency, names several hires as part of its growth strategy in the Americas. Most of the hires will focus on creative, design and brand-building for clients.
The GDUSA Podcast #11: Michele Pistone of Neenah
Michele Pistone of Neenah discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge.
Art Brings Dia de los Muertos To Life
PepsiCo’s Rockstar Energy Drinks has launched a new campaign, including a collection of limited edition cans by artist Joaquin Nava, that celebrates Dia de la Muertos and, more broadly, honors Mexican heritage and culture.
Crypto Branding Seeks To Rise Above
Grayscale Investments, the world’s largest crypto asset manager unveils a new brand identity. Created by IPG creative company Elephant, the rebrand coincides with the 10th anniversary of the firm and its flagship fund.
The Advantages Of A Variable Talent Approach For Your Workforce
Lucy Marino of Robert Half on the struggle to find top creative talent, and why the answer to success may lie in adopting a variable talent model for your creative workforce to bridge the talent gap.
Little Big Brands Leans Into Family Farming History
Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio of premium natural meats. The work leaned into the brand’s family farming history and DNA.
Design Graduates Should Keep An Open Mind
Carsten Glock urges graduates to keep an open mind and step off the linear career path when the chance presents itself. He contends that you might just discover new routes and roles, even the dream job you didn’t know existed.
Seymour Chwast Is ‘Design Visionary’
Cooper Hewitt, Smithsonian Design Museum has honored the winners of the 2023 National Design Awards, recognizing design innovation and impact in 10 categories. Now in their 24th year, the program brings national recognition to the ways in which design enriches everyday life.
Street Level Studio Is…
Highwood IL-based Street Level Studio (SLS) is a full-service marketing and design agency that combines a “roll up your sleeves” work ethic with a creative drive and depth of experience that matches anything a Michigan Avenue agency might offer.
D&K Printing’s Origins Project Redefines Sustainable Design
D&K Printing has released the Origins project – an engaging and interactive piece designed to educate the market about the nuances and choices involved in sustainable printing.
Designing for Good: Celebrating Creators Who Make Positive Change
Lucy Marino of global talent solutions firm Robert Half on how great design can drive positive social change. And why the firm is sponsoring a special Designing For Good category in GDUSA’s annual graphics awards program.
Do What You Love For A Living
Author, illustrator and entrepreneur William Warren explores the paradox that envelops the lives of many creatives, sharing his insights to help provide a tangible roadmap for emerging and established creatives alike to do what you love for a living.
Denver Neighborhood Turns To Design
Wunder Werkz has created a visual language and brand systems to revive a Denver’s Sun Valley neighborhood and ‘give it back to the immigrants that made it a home.’
Minneapolis Legend Peter Seitz (1931-2023)
Peter Seitz, a pioneering graphic designer closely associated with Minneapolis MN’s creative community, has died. He is often credited with being the spark that began the Twin Cities’ ascent into a design mecca.
SCS Gives Nirvana A SUPER Identity
Nirvana Water Sciences has undergone a rebranding and package redesign to stand out in the functional water market. The brand, which emphasizes an ingredient that amplifies muscle growth, enlisted SCS to create a new identity and packaging.
Facebook Posts Subtle Identity Refresh
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Hazen Paper Brings Focus To 2023 Basketball Hall of Fame Yearbook
Hazen Paper’s 11th Enshrinement Yearbook cover for the Naismith Memorial Basketball Hall of Fame features an amplified refractive 3D image of a basketball. It was produced using Hazen HoloJet® holographic process; the creative agency is GO of Hartford CT.
Greteman Group Announces Art Director Promotion
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
The One Club Opens Creative Hall of Fame Nominations to Membership
After decades of having its Board of Directors nominate the esteemed inductees for the biannual Creative Hall of Fame, The One Club for Creativity is for the first time opening the nomination process for 2024 to its global membership.
AIGA Worldstudio Scholarships Announced
AIGA has named the winners of the 2023/2024 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
Gravity Global Names Pearce As US Head of Creative
Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and GS&P.
Does Design Have An Ageism Problem?
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Mother Drives Amica Rebrand
Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.
How To Be Found On LinkedIn
Advice from Artisan on boosting your visibility for recruiters and hiring managers on LinkedIn: jobseekers who put in the effort will find that some of the ‘work’ they do to get noticed is actually fun.
Turner Duckworth Elevates RISE Brand
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
CF Napa Brings Winery’s Essence To Digital Presence
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. The result: a more mobile-friendly site, a more direct path to purchase, and a design that showcases Mira’s modern aesthetic.
AI and The Future of Packaging
Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’
Ford50 Campaign Drives Awareness of 38th President
The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.
The One Club / 3% Movement Launch Next Creative Leaders
In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.
Tom Ventress Updates Identity He Created 16 Years Ago
Graphic designer Tom Ventress of Portland OR was asked to create a new logo for a Nashville TN client whose branding he had first created 16 years earlier. The symbol features a plumb bob in a true-to-life, brass-colored hue.
Gordon Kaye: Our 2023 Inhouse Design Awards
GDUSA Editor and Publisher Gordon Kaye on the magazine’s 2023 Inhouse Design Awards showcase, and the potential role of inhouse designers going forward in helping to rebuild social trust and usher in an era of communications truth and transparency.