Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Author: Ilana Greenberg
Vault49 Hires Susan Levy To Head Client Management
Susan Levy joins the team with a wealth of experience from the likes of JKR and Pearlfisher. She will be based in the New York Studio, but will be heading up the department across Vault49’s London Studio, too.
Jiménez Redesigns Batman Logo
The iconic Batman logo has been redesigned for the first time since 2011. The latest design, debuting in the 125th issue of the Batman comic book series this coming July, has been developed by new head artist Jorge Jiménez.
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Parsons Book Marks 100 Years of Communication Design
The New School’s Parsons School of Design has published a new book written and edited by several professors which celebrates the 100th anniversary of the school’s Communication Design program.
Practice Donates Guerrilla Print Piece For Outer Work
Practice shows what can happen when a studio donates time to a grassroots initiative. The Outer Work Newspaper raises awareness of the online anti-racism community’s work and ideology of change through joy.
Counterprint Book: Big Type Can Cut Through Clutter
A collection of work published by Counterprint focuses on how designers can be heard above the noise with an emphasis on typography.
Graeme Williams To Equator As Creative Director
Equator has appointed Graeme Williams as Creative Director. He has more than 20 years experience in brand and retail strategy, visual storytelling, art direction and packaging creation.
Cutwater Floats Next Generation of Boaters Campaign
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Crunch Time For Tropicana and Cramer-Krasselt
Data indicates that America is ready for a new breakfast pairing. For increased efficiency in one’s morning routine, Tropicana, with help from advertising agency Cramer-Krasselt Chicago, has concocted Tropicana Crunch.
Cooper Hewitt Explores ‘Designing Peace’
Commencing June 10, Cooper Hewitt, Smithsonian Design Museum will present “Designing Peace,” an exhibition exploring the unique role design can play in pursuing peace.
Häagen-Dazs Serves New Shop Design
Häagen-Dazs extends its ‘That’s Dazs’ initiative with a new design for shops, providing ’luxury where your are’ that can be enjoyed by all. The new design features a bright, bold color scheme, themed murals, updated uniforms, and modernized lighting and seating.
Rizco Rebrand Highlights Evolution
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
World’s First NFT Museum Opens In Seattle
The world’s first permanent NFT art museum has opened in Seattle, aiming to “pull back the curtain” on blockchain-based digital art.
Kevin Hall Brands Milford Senior Center
Kevin Hall Design recently completed an identity program for the City of Milford’s Senior Center in Connecticut.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Unilever Food and Beverage Brands To Halt Kids Advertising
Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.
So: Brands Must Get Social & Political
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Parsons’ Core Creative Agency At 50
Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.
In Memoriam: Harvey Hunt (1949-2022)
Harvey Hunt of Berthold Types passed away peacefully and surrounded by family on April 3. He will be missed and he will be remembered for his very real contributions to the worlds of digital type and graphic arts.
Canon: Fluorescents Make A Comeback
A new survey from Canon U.S.A. captures the powerful allure of fluorescent colors and validates consumers’ overwhelming support for the return and use of bright, bold colors in a broad range of graphic arts and business settings.
Pearlfisher Serves Beanless Coffee
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
AIGA Sets Design + Business Conference
Lynda Decker, Michael Bierut and Katrina Alcorn are among those featured in AIGA’s second annual Design + Business Conference to showcase how design is impacting businesses in measurable ways.
Gordon Kaye: Our 2022 Package Design Awards
Our 59th anniversary package design awards program is among the largest – and is certainly the most selective – we have organized. This is all the more significant as it comes against the backdrop of a boom in the packaging industry.
ECP Designs For EARTHDAY.ORG
Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.
Lippincott Plugs Hydrogen Revolution
Plug Power Inc., a leading provider of turnkey hydrogen solutions for the global green hydrogen economy, reveals a new brand, purpose, and an optimistic logo with the help of venerable brand design firm Lippincott.
Warner Bros. Discovery Embraces Shield
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
‘Cash Is Best’ In USAID Student Design Competition
College students from all over the US created public service announcements about why monetary donations are the best way to help communities after international disasters.
Tweaking A Milton Glaser Logo
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Grady: Motion Is Branding’s Future
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
Infinitely Generative ‘Unbiased’ Logo
Talia Cotton is a designer and coder at Pentagram, and a 2018 GDUSA Student to Watch. Her logo for GBA, a new arts organization, is infinitely generative, computer-generated but human-driven and, thus, the inherent design bias is reduced or removed.
Univenture Invites General Public To Invest
Investors have the ability to join growing Biotech & Eco Packaging sectors with the announcement of Univenture’s funding round on investment platform WeFunder.
Pentagram, NYT Top Type Directors Club Competition
The winners of the Type Directors Club TDC68 Communication Design and 25TDC Typeface Design competitions have been announced. Pentagram and The New York Times Magazine were the most honored.
Dirt Matters To Affinity Creative Group
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
Phil Hamlett: Alexa Show Changes The Conversation
As a former AIGA national board member and co-author of The Living Principles for Design, Phil Hamlett discusses how designers must stretch and grow as design breaks free from print and even screens.
Design Museum Everywhere Sets Week Of Programming
Design Museum Week will feature five days of virtual and in-person programs in cities nationwide from April 25-29. The organizer is Design Museum Everywhere; workshops, presentations and lightning talks are included.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Gwen O’Brien: Crypto, NFTs and Design
An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.