An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Author: Ilana Greenberg
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
Equator Appoints Martin DiFrisco To Account Director
Equator appoints Martin DiFrisco to the role of Account Director. Joining the Chicago studio, DiFrisco brings 25 years experience in package design, much of this devoted to building private brands.
Barcelona Campaign Encourages A Greener City
Cuidem Barcelona is a new brand for Barcelona’s maintenance and cleaning service created by the agency Folch. The branding appeals to concepts including inclusiveness, empathy and citizen responsibility for a greener city.
Scott Beffort Heads New Landor & Fitch Toronto Studio
Landor & Fitch announces a new studio at the Waterfront Innovation Centre in Toronto to serve clients and to contribute to the thriving creative community. Scott Beffort is Executive Director.
Landscape Radiates Warmth For Cookma
Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.
Baskin-Robbins Says ‘Seize The Yay’
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Rule29 Urges Stand With Ukraine
Rule29 has put together a campaign to raise money and awareness for Ukraine. This includes a website with multiple resources and, perhaps most important, a limited edition poster with funds going to help Ukrainian refugees.
Shakeel Makes Evian NFT’s Sparkle
Water brand evian has launched its first-ever NFT, making its move into the emerging digital art space. For the launch, 20 NFT artworks were done in collaboration with artist Sara Shakeel.
1883 Title Brings Tintype To Life
For the opening titles of the period tv series 1883 set in the Wild West, Elastic produced a series title that draws inspiration from tintype photography and its development process. 1883 is a prequel to the popular Yellowstone.
Sand Creates Stickers For Peace
Independent Nantucket ad agency SAND has created a Stickers For Peace campaign that raises funds for Ukranian refugees. Founder and Creative Director Grant Sanders prints the most popular sticker at the end of each month.
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
Instacart Logo Points To Future
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
Eric Mower Helps Open Doors
Eric Mower has been honored by the One Hundred Black Men in New York for, among other things, the Mower agency’s pro bono creative and media for the non-profit.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
Wolff Olins Identity Flips The System
Wolff Olins has launched a new brand for DailyPay, which integrates with company payroll systems to enable real-time access to earnings, enabling workers to access pay on demand.
72andSunny Takes On Period Poverty
72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
Jones Soda Adds AR Labels
Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.
Tenazas Is MICA Designer-in-Residence
MICA has named Lucille Tenazas — whose groundbreaking creative career opened up graphic design to diverse influences – as this year’s William O.Steinmetz ’50 Designer-in-Residence.
HeyLet’sGo! P-O-P Follows A Pattern
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Ogilvy Squares Away NY Phil Logo
Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.
Chelsea Conrad Joins WaPo Design Department
Chelsea Conrad is joining the Design Department of The Washington Post as a news designer. She comes over from NPR and is a graduate of MICA and the University of Tennessee, Chattanooga.
Posters Celebrate Oscars And Pop Art
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Arcana Academy NFT Collection Balloons
LA’s Arcana Academy creates NFT’s to support non-profit Balloon Brigade.
How To Ride Industry Trends To A New Creative Role
Interesting insights from Paul Flaharty of Robert Half on key trends driving creative and marketing recruitment strategies, and how job seekers can use them to propel their career to new heights in 2022.
Rolling Stones Reimagine Logo At 60
The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.
Creating Realistic CGI Scenes With 360-Degree Cameras
RICOH THETA Z1 is a 360-degree camera that captures the entire environment around the camera in one shot, and allows users to quickly capture RAW image data and integrate it into realistic live-action scenes.
How Modern Tools Are Reshaping Creative Workflows
Alan Reuter of MCD Partners on three ways the creative workflow is making the design and development process more team-oriented and collaborative.
Roxane Gay Keynotes SVA Commencement
SVA is going to have its first in-person commencement ceremony in two year with guest speaker Roxane Gay at Radio City Music Hall on Sunday, May 22.
CONTINO Refreshes Modern Americana
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Equator Names New VP of Client Services
Equator Design has appointed Adam Sears as VP of Client Service (UK/IE/AUS). Sears is prepared to build strong relationships across key clients, driving growth initiatives and service innovation.
Steve Cousins Joins Sockeye Agency
Sockeye, a brand strategy and design firm based in Portland OR, has tapped Steve Cousins as creative director of design. Cousins has run his own design studio, ReallyBigCool, and held creative posts at lululemon and Cinco.
Kin and Mail Chimp Plant Black Entrepreneur Resource
Bloom Season is an online resource for Black entrepreneurs created by purpose agency Kin on behalf of Mailchimp. The resource has been created, curated and developed by a team of Black creators.
Law Firm Branding By Thinkso Raises The Bar
Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.
CBX Modernizes Hostess Corporate Identity
Design agency CBX has helped famed Hostess Brands update their corporate brand identity.
Affinity Creative Group Unleashes Sweet Design
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood Tackles The Taboo
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.