Seeking ‘Every Day Yay’
hello®, has launched a new brand world, created in partnership with NYC-based branding agency Beardwood&Co. This strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
By transforming daily routines and mundane moments into magical experiences with natural flavors and fantastic fragrances — hello® aims to create a shift from merely “getting through the day” to “crushing it” and enjoying the journey. The Big Creative Idea of “Room to Play” acknowledges that life is unpredictable and schedules can be chaotic, but the little routines of our daily lives can be turned into imaginative spaces. Fans are invited to embrace the unexpected and find magic in everyday moments.
Activating products and experiences with bursts of joy throughout the brand world ensures that hello® engages in a digital-first world. Illustrations add to the storytelling, creating a playful world where minds are free to wander. Ingredient visuals reinforce the “great taste in paste” and “let’s get peachy” messaging. Each interaction is intended to be a moment of “every day yay.”
“As a design-led brand, hello® has always taken an unexpected and bold approach. While fun and friendly are always at our core, this expression of magic truly unleashes our products and personality in a whole new way. By creating a brand world, we can have a clear and unified vision for the entire brand experience while giving us endless opportunities for creativity and innovation,” said Denise Delany, Creative Director, hello® Products.
