PARTNER, BEX BRANDS, SAN DIEGO CA
Becky Nelson writes: “I’ve been at this for over 20 years and, to this day, I can’t imagine doing anything else. Sure, there are parts of my job I’m not super crazy about, but finding ways to connect with a consumer and cultivate a brand is continually fascinating for me. I initially began my career in advertising, since my conceptual skills were far better that my design skills, but slowly gravitated toward branding as advertising channels became more diverse and I found more interest in developing a focus for brands at the start. At Bex Brands, we don’t believe in ‘it’s just business’ values. We’ve spent time cultivating relationships with our clients and treat them no differently than we treat our friends. We speak honestly and freely with our clients because we truly want to help them succeed. We’ve been really lucky over the past few years finding clients that respect this approach to business find it refreshing and more fun. We’ve tried from time-to-time to take a more business-like approach by rehearsing presentations and developing a more formal style, but in all honesty, we’ve found our best successes while being as true and natural to our essence as possible.”
WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?
Remember part of your job is a study in human behavior. Always consider the reaction of the consumer to your design and strive to create a specific, desired reaction.
HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?
I grew up in Wisconsin and live in Southern California. The people are polar opposites from first glance, but you can find common ground. Considering all types of consumers and finding common ground is one of the most important parts of my job.
FAVORITE COLOR?
Yellow
FAVORITE TYPEFACE?
Helvetica
FAVORITE APP?
Catch, Shopbop
FAVORITE WEBSITES?
Designspiration
FAVORITE TV SHOW?
Homeland
FAVORITE BOOKS?
Hunger Games
FAVORITE MOVIES?
The Graduate, anything by Wes Anderson
FAVORITE MUSICIANS OR BANDS?
Michael Kiwanuka
FAVORITE FINE ARTISTS?
Andy Warhol
GREATEST STRENGTH AS A DESIGNER?
Conceptual
WEAKNESS?
Laziness
TALENT YOU WISHED YOU POSSESSED?
More detail oriented; thank goodness my husband/biz partner Jeremy makes up for that weakness
A MANTRA OR SAYING YOU LIVE BY?
People are people
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