What is a logo?
Logos are the well-defined easiest forms of images, content-based designs that depict a company or a brand. While taking a glance at one, it might seem very basic, however, nothing could be further from reality. While starting up a business, designing a logo should be definitely on the rundown of your foremost priorities. Because this is that single component which can make your enterprise emerge from the crowd and leave an enduring mark.
Purpose of a Logo:
Logos serve many purposes as are specified below:
- Logos lend a helping hand to make you stand out from the crowd.
- Logos bring an instant recognition to your brands.
- Logos convey vital information concerning your businesses.
- Logos exudea brand’s personality.
- Logos create a brand loyalty and awareness.
The top ten iconic logos discussed below are impeccably designed and boast of unmatchable consistency with the finest quality products.
The Red Cross
This organization is a legendary embodiment of an institution that deals within the realms of medicine and serves the society by saving people’s lives and uplifting the standard of living of the poor and the needy.
The strength of their logo is the direct personification of the organization’s name. One surely doesn’t need to cope with few mental hops, just to recollect the name of the company that is analogous to the large red emboldened cross.
Another positive feature of this logo is the design’s universal appeal. Although Red Cross has familiarized a specific style of this cross symbol, the cross was inherently connected to the sphere of medical aid well before this particular virtuous organization existed.
Apple
The logo for Apple significantly reflects the company’s values and ethics. This company has always strived for infusing simplicity and an immaculate modern look.
The half-beaten apple icon that is embossed over all of their products and merchandise complements with the very reason as to why customers seek their superlative products.
The logo is infinitely popular and the company doesn’t even need to imprint its name alongside the logo representation. The logo itself conveys a great deal of anything to do with Apple. Regarding the vivid rainbow stripes, it’s conjectured to have been used to humanize the organization’s appeal.
Goodyear
The winged foot in the middle of the Goodyear logo has turned out to be profoundly embedded in the company symbol. The logo remarkably echoes the quintessence of Hermis, the Greek God.
The symbol was chosen mainly to personify the elements of speed and momentum. Goodyear intended to set in motion an analogy between the speed of the Gods and the speed of a pair of Goodyear tyres.
Mercedes-Benz
The logo for Mercedes-Benz underwent a series of evolution over the past decades. Originally, the logo was devoid of the Tri-Star geometric pattern, which has now become outstandingly synonymous with the company’s name.
This three-pronged star was unveiled in 1910 to epitomize the company’s aspirations to have their highly innovative machines placed on the three essential elements that encapsulate the earth – land, water, and air.
The latest logo depicts the three-pointed star being outlined and connected in a circle that merges all the three points. This simple geometric design has been replicated across all merchandise of Mercedes-Benz.
McDonalds
The golden twin arches of the McDonalds logo symbolize an “M” the first letter of the company’s name. The logo is closely associated with the classic American fast food chain spread predominantly all around the world.
The original logo, however, didn’t carry the arch shape. In 1960, designer Stanley Meston, who was greatly inspired and influenced by the architectural shapes and forms of the restaurants during that time, ultimately created the popular golden arches.
Since the inception of the logo design, it has undergone some simplifications and streamlining over the years. The latest manifestation doesn’t even announce the company’s prolific name. It only features the golden arches.
Burger King
The company perpetually strived to directly link their products to their logo. The original version had a cartoon king seated atop a mouth-watering hamburger.
The king is now removed from the propagated logo but he still finds his long-established presence elsewhere in the different marketing campaigns of the company. Needless to mention the theme and shape of the hamburger is alive and still kicking.
The logo of Burger King bears the name of the company split between the two halves of the bun. Today, the logo also displays an added blue curved borderline that has been positioned to append an essence of depth into the basic motif of the burger.
The original Google logo didn’t appear to be completely different and unique from the present logo. If differed only on the positioning of the exclamation mark just after the image ends.
This punctuation symbol was placed to mimic Yahoo, who is the company’s arch-rival. Today the logo universally anchors to the company.
Interestingly, on special celebration days, the online avatar of the logo is modified liberally in a playful way and in harmony with commemorating the significance of the day. This results in an extensive online buzz since most of the people notice these fascinating alterations.
Walmart
This organisation has stayed genuinely consistent with its unique original design. Walmart has settled on a textual style-based image with nominal graphics components.
Initially, the name Walmart was written in black colour against a white backdrop. Eventually, this duality in colour was inverted. Most recently, the colour of the font has been changed to blue with an additional star integrated into the logo design.
In today’s times, the yellow star has generated a lot of appreciation and curiosity that almost spark off like fireworks. Much like the individuals who visit Walmart, their logo is also very pragmatic and direct.
7-Eleven
This logo had its original design in the form of the company’s name inside a cup against a green coloured background. The first logo carried colours in white, red, and green. Now, the logo has been modified with an enlarged number seven and addition of orange. The basic shape of the cup is retained.
Starbucks
The incredibly famous Starbucks mermaid originated from a Norse woodcraft featuring a double-tailed siren. As the years passed by, the mythical form got considerably modified from its original expression.
The trend in the evolution of the logo continued and now has a lessened visibility of the siren’s body. Like other major brands, the latest version has gotten rid of the company’s name and is now pure imagery.
