Little Miss Muffet by Seymour Chwast


Here’s a little treat from the archives. This playful illustration by Seymour Chwast ran in a 1970 ad for Strathmore paper.

Little Miss Muffet is eating her curds with whey when along came a spider and sat down beside her but it looks like she didn’t run away. The ad focuses on “Irrational Fears” including arachnophobia but I’m not sure I agree that a fear of spiders is so irrational. The idea behind the campaign was to dispel irrational fears like the cost of the paper and trying “techniques that many designers are afraid to get off their tuffets and try.”


I wish you could feel this paper. The ad combines two-color offset with three kinds of embossing. The spider is dangling from a simple line emboss. A panel emboss was used for the box of curds and whey and muti-level embossing was implemented for the box of curds and on the plate. What a fine specimen of fantastic printing techniques combined with the masterful illustrations of Seymour Chwast. Enjoy!