Huot: 2025 Airline Design Trends

For 2025 … Innovation, Sustainability, and Cultural Relevance

 

by Edmond Huot, the New York based Chief Creative Officer of Forward Media. Huot is a globally renowned designer specializing in airline branding and livery design. With over two decades of experience, he has shaped the visual identities of some of the world’s most prominent airlines, blending artistry and technical precision. Huot’s work is celebrated for its ability to convey a brand’s ethos through striking and memorable designs and his innovative approach integrates storytelling, cultural sensitivity, and attention to detail. Beyond his creative prowess, Edmond is passionate about the behind-the-scenes processes of design, offering fascinating insights into the challenges and triumphs of his craft.

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The airline industry is entering 2025 amidst rapid transformation, not only operationally but in visual and experiential branding. Advances in technology, evolving customer expectations, and an increased focus on sustainability have made design a critical aspect of airline strategy. Edmond Huot, a global design expert in airline livery and branding, highlights key trends that will define the skies in the coming year.

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Hyper-Personalized Experiences and AI

Airlines are adopting hyper-personalization so that air travel experiences can resonate with travelers. Advanced AI and data analytics are enabling bespoke experiences from the moment of booking, including personalized elements in onboard offerings.

“Airline branding today isn’t just about painting planes; it’s about storytelling,” says Huot.  This approach emphasizes creating meaningful connections with passengers, aligning with his philosophy of design that embodies a brand’s core values.

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Sustainability as a Design Imperative

Sustainability has become a business necessity, influencing branding materials, interiors, and messaging. Airlines are exploring minimalist designs that reduce application resources and incorporate eco-conscious imagery.

“Airlines are visually communicating their sustainability commitments,” Huot explains.  Examples include Etihad Airways’ “Greenliner” livery and the use of muted, nature-inspired palettes. Expect further innovation, such as textures mimicking natural elements, like water and leaves, to underscore environmental stewardship.

Photo: Etihad

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Dynamic Liveries: The Future of Visual Engagement

Advancements in display technology are enabling dynamic liveries that can change with events, seasons, or campaigns.

“Imagine an aircraft celebrating a country’s World Cup victory or promoting a new film release,” says Huot. Dynamic designs create excitement and offer airlines new revenue streams through sponsorships and partnerships.

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Cultural Storytelling and Inclusivity

Airlines are embracing cultural authenticity by integrating indigenous art and traditions into their branding. These efforts foster deeper connections with passengers while celebrating the heritage of various peoples.

“When an airline embraces its cultural roots, it creates a powerful emotional connection,” says Huot. Air New Zealand’s use of Māori motifs and Fiji Air are perfect examples of this. This trend focuses on thoughtful integration rather than superficial symbolism, ensuring authentic representation.

Photo: Air New Zealand

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Focus on Wellness and Serenity

Passenger wellness is a growing priority, influencing both cabin interiors and exterior designs. Airlines are incorporating calming palettes, mood-enhancing lighting, and ergonomic features in order to create a sense of relaxation.

“Passengers want to feel at ease the moment they see the plane,” says Huot. Initiatives by Qatar Airways, Finnair, and Hawaiian Airlines exemplify this trend, blending aesthetics with functionality in order to prioritize passenger comfort.

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Technology and Connectivity Redefine Travel

Enhanced connectivity, driven by innovations like Starlink satellite technology, is reshaping air travel. Airlines such as Aero, Delta, and United now offer high-speed Wi-Fi, enabling seamless access to work and entertainment.

“Connectivity is no longer a luxury; it’s an expectation,” Huot states. This shift is influencing cabin design, with intuitive interfaces and personalized digital experiences becoming standard.

Photo: Aero

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Chef Collaborations

Partnerships with artists, chefs, and designers are elevating airline branding, offering fresh perspectives and generating media attention.

“Art has the power to make a brand memorable,” Huot notes. Collaborations like Avianca’s partnership with Colombian chef Álvaro Clavijo or Singapore Airlines’ Michelin-star initiatives showcase the fusion of artistry and premium service.

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Nostalgia Reimagined: Retro Revival

Many airlines are revisiting classic liveries with a modern twist, leveraging passengers’ emotional connections to air travel’s golden age.

“It’s about honoring heritage while looking forward,” says Huot. Expect to see vintage-inspired designs that merge iconic elements with contemporary aesthetics, reinforcing brand evolution.

Photos: American Airlines

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Liveries as Social Statements

Aircraft liveries are increasingly being used for advocacy, amplifying messages about equality, climate change, and more. Examples include Alaska Airlines’ indigenous art collaborations.

“A commercial aircraft provides immense visibility,” Huot emphasizes. Airlines are aligning their designs with corporate values, creating purpose-driven branding that resonates globally.

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Minimalism: The Power of Simplicity

Minimalist designs are gaining traction, characterized by clean lines, subtle gradients, and understated elegance.

“Minimalism communicates confidence,” says Huot. Examples include New Pacific Airlines, SAS’s crisp branding and Delta’s sleek Delta One cabins. This approach appeals to modern travelers seeking sophistication and clarity.

Photo: New Pacific Airlines